What is PMS Integration?
PMS integration refers to the seamless integration of your hotel PMS with systems such as channel manager, booking engine, revenue management and others – all these integrated systems work together to form a grand hotel management machine.
Your hotel property management system controls, automates, and accelerates several operational procedures. When this PMS is integrated with other systems, its power is magnified to create a cloud-based platform to run your business smoothly.
PMS Integration converges core hotel departments, from sales to housekeeping to front desk to accounting. It serves as a central point of control, eliminating manual consolidation of information between departments by automating and integrating several processes.
How Two-way Integration Works?
Two-way integration is essential if you want to stay competitive and relevant in the fiercely competitive online marketplace. When all your hotel systems are integrated, it creates a two-way connection, making it easy for information to be instantly exchanged. This is how a two-way integration works.
A two-way integration transfers information in real-time from the hotel to online OTA channels such as Booking.com, Expedia, HRS, Orbitz, Hotelbeds and Agoda.
When accommodation is sold through one of these OTAs, the hotel’s PMS updates itself without any human intervention. The PMS automatically sends real-time availability, rates, and restrictions to the OTAs, thus maximising room inventory and revenue without the risk of overbooking.
Additionally, two-way integration cuts down on the cost of acquisition substantially. Every reservation is automatically populated, allowing the hotel staff to spend more time on the overall guest experience.
There are many other advantages of a two-way integration, and in this article, we’ll take a closer look at the benefits of PMS integration.
Benefits of PMS and Channel Manager Integration
By integrating your hotel PMS with a channel manager, you increase your booking, reduce double booking and overbookings, and improve brand visibility. With one click from your PMS, you can simultaneously update rates, bookings, and calendar availability across all OTAs. Here are some major benefits of PMS-channel manager integration:
- Real-time and automatic OTA update.
- More online visibility
- Reduce overbookings
- Save time by eliminating the need of manual input in OTA extranets
Benefits of PMS and Revenue Management Integration
Price calculation is a complex process, and it needs the expertise to do it correctly. Additionally, It’s not practically possible for you to keep an eye on your competitor pricing strategy, seasonality and other aspects needed to tweak your hotel rates.
A hotel PMS integrated with smart and intuitive revenue management tools helps you balance the consumer demand and hotel supply through Artificial Intelligence. It takes into consideration the different customer segments of your hotel to determine the best price for your various room types and markets.
Simply put, the hotel PMS integration with the revenue management system uses business insights to price your rooms better to increase your hotel’s profitability. Some benefits of the PMS-revenue management integration include:
- Implement an optimal price strategy
- Get price recommendations & occupancy forecast
Benefits of PMS and Review Manager Integration
Around 96% of guests look at hotel reviews and online reputation when searching for hotels. Some even filter the hotels based on their online ratings. Therefore, it is important that you maintain good online ratings for your hotel to attract more guests.
PMS integration with the review manager helps you to automate the guest review collection process. This integration enables you to customise your emails and send them automatically for obtaining feedback from your guests. This increases your chances of getting more guest reviews, thus giving a boost to your online reputation and generate more bookings.
- Collect personalised feedback from your guests
- Read and respond to online reviews across multiple platforms
- Address their concerns and serve them better
- Increase your online rating and score
Benefits of PMS and Booking Engine Integration
The hotel PMS software and booking engine integration help drive direct bookings, saving a lot of money on OTA commission. The key benefits of a PMS-booking engine integration include:
- Get more direct bookings
- Less dependency on OTAs
- Save money on OTA commission
- Earn more room revenue and increase your profitability
Your hotel property management system will go a long way in improving your hotel operations and making your life easier. If you want optimum performance from your PMS, integrations with other systems are vital.
Karan Iyer is an end-to-end digital marketer and blogger who inherently understands the hotel industry with his hospitality background. Karan knows how to convert the pain points and challenges of the hotel industry into business opportunities, and that’s what he writes about for his readers. He also shares industry trends, insights and news to help his readers stay up-to-date.