Having a robust digital presence is as significant as having an enticing and tidy storefront. Your business website is the digital face of your business. It could be a most powerful marketing tool that sells products/services, provide customers with useful information and support 24/7. Internet users are savvy about website design and expect a certain level of superiority. This is the reason; you should provide your users with an exceptional experience on your website to keep them longer. Furthermore, improved website UX also offers better ranks in search engines, generates more business leads and increases the bottom line.
Whether your website is all about credit card comparison service or you are selling groceries online, here is how you can make customers’ lives a lot easier when they are on your website either to collect useful information or to buy stuff online.
Table of Contents
Keep it Simple and easy to navigate
Simplicity in a website layout is all about getting rid of all unnecessary and annoying elements to make important elements prominent. You can achieve this by having a clean website layout, two or three colors (use of brand color is a great idea), wisely used white space, an average of two font styles, and your business logo. You must also have an easier and simpler navigation path to help users find important information immediately.
Provide Information Concisely and Efficiently
Internet users go to websites to get some sort of information or details they really need. Providing your visitors with required information in a structured and elegant way can amazingly improve UX on your website. Brands and companies are opting for simpler yet appealing designs to ensure that visitors can quickly find anything they need to know. Some companies implement bullet points and subheadings into their contents so users can easily scan and obtain required information without going through the entire page. When you provide information in a clear way, it helps you ensure that you convey the corporate message efficiently to convert more.
Don’t Annoy your Visitors
When visitors are exposed to autoplay, pop-ups, and other annoying elements right after landing on your website, they are less likely to stay and tend to bounce away immediately. If you want to keep users on your site for longer, utilize these features strategically to grab the attention of visitors instead of annoying them. Avoiding annoying elements like videos that play automatically, walls of plain text, and background music can significantly improve your website’s UX.
Publish Quality & Engaging Content
Providing your existing and potential customers with quality and engaging content not only makes your website appealing but establishes yourself as a leader in the market. Excellent experience on your website is a key element to keep people coming back on your website to get more. Let you try to solve their problems instead of just selling and educate them on the amazing features and benefits of your services instead of forcing them to hit the ‘buy now’ button. Create an engaging content strategy that includes several content types like blog posts, infographics, vlogs, and podcasts etc. Engaging content on your website also helps you reduce bounce time.
Optimize your website for Speed and Mobile
Factors like mobile responsiveness and page loading speed have a significant effect on the overall website user experience. Modern consumers love to use their mobile devices like smartphones or tablet PCs when it comes to find out required information or place an order online. That’s why you should optimize your website for different screens so they can easily view all elements and contents of your website conveniently. People are impatient too and are likely to stick to the brands and companies with fast-loading websites. If a website takes more than 5 seconds to load properly, they are less likely to stay over there. Even slow loading websites are estimated to cost $2.6 billion in terms of lost sales due to poor loading speed, said by experts. So, make sure to choose a mobile responsive web design and implement all the essential elements to make your site load faster across different devices including desktops. Google PageSpeed Insights is a handy tool to get quick insights into your website’s loading speed and appropriate suggestions to get things in your favor.