A guide on AWS services for handling data analytics and business intelligence

data analytics

Summary – With a focus on scalability, security, and optimization, businesses can leverage AWS to navigate the evolving landscape of data analytics, ensuring they stay competitive and achieve excellence in business intelligence. Read this comprehensive guide to delve into the intricacies of handling data analytics and business intelligence on AWS.

As organizations grapple with increasing volumes of data, the need for robust data analytics and business intelligence (BI) solutions is critical. However, to meet the diverse needs of data-driven enterprises, there are ample solutions available for data analytics and business intelligence, but Amazon Web Services (AWS) stands out as the best player.

AWS offers a comprehensive suite of tools and services designed to empower businesses to ingest, process, analyze, and visualize data seamlessly. Each service is purpose-built to help you quickly extract data insights. 

Due to such AWS capabilities, businesses often turn to Amazon web services consultants for guidance

Continue reading to have a nuanced understanding of AWS’s varied tools and services to navigate the intricacies of handling data analytics and business intelligence.

How can AWS help in data analytics?

For various data needs like data movement, data storage, big data analytics, and many more, AWS will be your way to go. Irrespective of your business size, you can leverage AWS data analytics services to reinvent your business with data. 

Let’s have a look at different AWS services that Amazon offers for data analytics –

  • Amazon Athena

This is an interactive query service that makes it easier to analyze data directly in Amazon Simple Storage Service (S3) using standard SQL. Athena’s key features and capabilities contribute significantly to streamlining the process of analyzing petabytes of data where it resides.


  • Serverless architecture – Athena is serverless, meaning it eliminates the need for infrastructure management. This serverless architecture lets users pay only for the queries they execute, without any upfront costs, making the service cost-effective.
    • Standard SQL queries – Athena uses a distributed SQL query engine, Presto, with ANSI SQL support, making it accessible to users familiar with SQL syntax.
    • Federated queries – Athena supports federated queries, enabling users to run queries across relational, non-relational, object, and custom data sources.
  • Security – Athena supports encryption of data at rest and in transit. It also uses AWS Identity and Access Management (IAM) policies for access control.

Overall, its features contribute to an efficient and user-friendly environment for handling data analytics, making it a valuable asset for organizations seeking to drive insights from their data stored in Amazon S3.


  • Ease of use – Athena is designed for simplicity. It allows users to query data using SQL without the need for complex ETL processes. This ease of use makes it accessible to both technical and non-technical users.
  • Scalability – Athena automatically scales resources based on the complexity of queries, ensuring efficient performance even when dealing with large datasets.
  • Flexibility – Athena lets users execute multiple queries simultaneously.
  • Speed – Athena is optimized for fast query execution. It leverages Presto to process queries in parallel across large data sets, leading to faster results.

To leverage these benefits and features, you first need to set up Athena. If you are familiar with working on AWS, the process will be straightforward. Otherwise, opt for Amazon web services consultants who have the required expertise for it. They can also help you identify cost-saving opportunities with Athena.

  • Amazon EMR (Elastic MapReduce)

It is a cloud-based big data processing service provided by Amazon Web Services (AWS). EMR plays a crucial role in data analytics by offering a scalable and flexible environment for processing vast amounts of data quickly and cost-effectively. 


  • Elasticity – It is quick and easy with EMR to provision the capacity as per needs. This will be helpful in the scenarios of unpredictable processing requirements. 
  • Scalability – EMR clusters can scale horizontally to accommodate growing datasets and increased processing demands. This scalability ensures that organizations can handle large and dynamic workloads.
  • Ease of use – EMR provides a user-friendly interface and supports various programming languages. This makes it perfect for developers and data scientists with varying skill sets.
  • Cost-effective – EMR follows a pay-as-you-go pricing model, allowing users to only pay for the computing and storage resources they use. Auto-scaling further optimizes costs by adjusting the cluster size based on demand.

Features of Amazon EMR

  • Data connectors
  • High volume processing
  • Visual analytics
  • Data extraction, visualization, and transformation

Use cases of EMR

  • For scenarios requiring real-time analytics, EMR can be configured to process and analyze data streams, providing actionable insights for time-sensitive decision-making.
  • EMR supports the integration of popular machine-learning frameworks like Apache Spark and Apache Hadoop. This allows businesses to perform machine learning tasks on massive datasets, facilitating the development and deployment of machine learning models.
  • EMR is useful for executing large-scale data processing and what-if analysis. It uses statistical algorithms and predictive models to uncover hidden patterns, market trends, and customer preferences.
  • Amazon QuickSight

Quicksight is designed to provide fast and easy insights into various data sources, helping organizations to make data-driven decisions.

Benefits of Amazon QuickSight

  • QuickSight offers a user-friendly interface with drag-and-drop functionality, making it accessible to users with varying technical expertise.
  • This AWS service seamlessly integrates with various AWS services, including Amazon S3, Amazon Redshift, and Amazon RDS. It simplifies data connectivity and enhances the overall analytics workflow.
  • The service scales automatically to handle growing data volumes and user demands.
  • QuickSight’s cloud-based nature eliminates the need for IT infrastructure management.

Use cases of Amazon QuickSight

  • It can be used for creating visually appealing and interactive dashboards that enable users to explore and visualize data in real-time. This is valuable for gaining insights and identifying trends.
  • Organizations can leverage QuickSight to create comprehensive and dynamic business reports.
  • You can utilize it to analyze workforce data, track employee performance, and generate visualizations for workforce planning and talent management.
  • Amazon Managed Service for Apache Flink

With this AWS data analytics service, users can harness the power of Apache Flink, a powerful open-source stream processing framework, without the complexities of managing and maintaining the underlying infrastructure.

This service automates tasks such as resource provisioning, scaling, and monitoring, allowing data analysts and engineers to focus on deriving meaningful insights from their data.

Benefits of Amazon Managed Service for Apache Flink

  • Reduced operational overhead: This AWS service eliminates the need to manage infrastructure or clusters, so you can focus on developing and deploying your applications.
  • Scalable and cost-effective: Amazon Managed Service for Apache Flink scales automatically to meet your demand, and you only pay for the resources you use.
  • Flexible APIs – This AWS service supports Flink’s flexible APIs in Java, Python, and SQL. It is specialized for different tasks like stateful event processing, streaming ETL, and real-time analytics.
  • Advanced integration capabilities – In addition to the AWS integrations, the libraries of Amazon Managed Service for Apache Flink service include more than 40 Apache Flink connectors and the ability to build custom integrations. 

Apart from these listed advantages, some other benefits of Amazon Managed Service for Apache Flink are stateful processing, durable application backups, and machine learning integration.

Overall, this AWS service enhances the efficiency of real-time data analytics by providing a scalable and reliable platform for processing large streams of data in a seamless and cost-effective manner. Its integration within the AWS environment ensures compatibility with other AWS services, facilitating a comprehensive and cohesive data analytics ecosystem.

However, if your internal team lacks the necessary skills for Apache Flink to effectively utilize this AWS service, engage with AWS consulting services to provide training and guidance for enhancing the capabilities of your team. It will ensure you that the configuration of AWS managed service aligns with your specific use case and performance requirements.

  • Amazon Redshift

This AWS service caters to the needs of organizations seeking to analyze and extract valuable insights from massive datasets. This fully managed cloud-based service has gained widespread recognition for exceptional performance, scalability, and cost-effectiveness.

Benefits of Amazon Redshift

Amazon Redshift boasts a rich array of benefits that empower businesses toward data-driven success –

  • Reduced operational overhead
  • Cost-effective data warehousing
  • Unlocking data-driven insights
  • Real-time analytics and business intelligence
  • Enhanced security and compliance

Use cases of Amazon Redshift

Here are some use cases for Amazon Redshift –

  • Integrating with popular BI tools, such as Tableau, Looker, or Power BI, Redshift enables organizations to create interactive dashboards and reports for data-driven insights.
  • Data scientists and analysts can leverage Redshift for complex analytics, including predictive modeling, machine learning, and statistical analysis on large datasets.
  • Redshift is suitable for analyzing patterns and anomalies in data, making it valuable for fraud detection and security analytics.

How can AWS help in business intelligence?

AWS plays a pivotal role in enhancing business intelligence by providing a comprehensive suite of services and tools. These services cater to a wide range of BI needs, from data warehousing and data lakes to data visualization and machine learning. 

Here we are breaking down key AWS services and tools for BI according to different business requirements. Let’s have a look at them.

For data collection and storage

    • Amazon Kinesis – It is a suite of services that facilitate real-time data streaming and processing. For business intelligence, Kinesis is instrumental in handling and analyzing streaming data from diverse sources.
  • Amazon S3 – It is a highly scalable and durable object storage service that serves as a reliable repository for storing large volumes of structured and unstructured data.
  • Amazon DynamoDB – It is a fully managed NoSQL database service that is highly scalable and can handle massive amounts of data. For business intelligence, DynamoDB is valuable for storing and retrieving real-time operational data.

For data warehousing and data lakes

We have discussed Amazon Redshift and Amazon EMR services before for data analytics purposes; now let’s their use cases for business intelligence.

  • Amazon Redshift – Its columnar storage, parallel processing architecture, and scalability make it well-suited for data warehousing needs in BI. Businesses can easily integrate Redshift with various BI tools, allowing for seamless data visualization and reporting.
  • Amazon EMR – It is a valuable asset for BI, particularly in scenarios involving big data processing and analytics. EMR allows businesses to perform data transformations, execute sophisticated analytics, and extract meaningful insights. 
  • Amazon Lake Formation – It addresses the data management aspect of business intelligence, particularly concerning data lakes. 

For data visualization and analysis

Though we have covered these services in the data analytics section, let’s now see their role in business intelligence.

  • Amazon QuickSight – It is a powerful data visualization and business intelligence service designed to enable organizations to easily create interactive dashboards and reports. With QuickSight, users can connect to various data sources, including AWS services, on-premises databases, and third-party applications.
  • Amazon Athena – Its compatibility with popular BI tools and visualization platforms streamlines the integration process, enabling organizations to use familiar tools for reporting and dashboard creation

For machine learning and predictive analytics

  • Amazon SageMaker – In the context of business intelligence, SageMaker enables organizations to incorporate predictive analytics into their decision-making processes. It facilitates the development of models for tasks such as demand forecasting and anomaly detection.
  • Amazon Comprehend – In the realm of business intelligence, Comprehend plays a crucial role in sentiment analysis, entity recognition, and language translation. By understanding customer sentiments from reviews, social media, or other textual sources, businesses can gain valuable insights into market trends, customer preferences, and areas for improvement. 
  • Amazon Forecast – By integrating Forecast into business intelligence workflows, organizations can make informed decisions based on anticipated demand patterns, ensuring optimal resource allocation and reducing the risk of stockouts or overstock situations.

The utilization of any of the above-listed services depends on your data analytics and business intelligence needs and their complexity. It may influence the need for external expertise. If your team already has expertise in AWS services, particularly those related to data analytics and business intelligence (Amazon Athena, Amazon QuickSight), you may be able to implement the solutions on your own. Otherwise, an Amazon web services consultant can provide you the valuable insights on this.


Overall, handling data analytics and BI on AWS involves a strategic and multifaceted approach to harness the potential of cloud-based solutions. Using the AWS services given in the blog post, organizations can efficiently store, process, and visualize data. Utilizing these services will let them scale their analytics infrastructure, ensure data security, and derive actionable insights from vast datasets.

So, whether it is data analytics or business intelligence, AWS facilitates you with the essential tools and services for them. 

Author Bio : Amelia Swank is a senior app and web developer with over 8 years of experience. Currently with SunTec India, she specializes in the domain of digital solutions, specifically WordPress development, Shopify development, Magento development. Her passion for technology fuels her writing, aimed at spreading insights to all. Amelia closely follows the latest IT advances to share her expertise with those interested in the field.


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