Explanations to Open a Food Truck Rather Than a Traditional Cafe

The Food Truck concept has developed quite a trend amongst the Indian populace, thanks to an increase in teenage purchasing, middle-class purchasing, mindful consumption, mobile lifestyles, and the need for food on the go. There are multiple explanations why working with branded trucks  may be beneficial to your enterprise if you’re the director of a charitable benefit, the CEO of a large firm, or a small businessman.

Food trucks have become a typical pick for starting a food business, particularly for first-time restaurant operators, due to their cheap investment requirements and reduced probability. We can assist you in determining the advantages of operating a food truck or a traditional restaurant. Continue to learn more.

The Advantages of a Food Truck 

While there is some disagreement over whether a food truck is a superior model, we will discuss why you must operate a food truck rather than a traditional restaurant.

  • Food trucks have a low start-up cost

A food truck is a high-profit food company concept since it requires far less capital than a traditional restaurant. This alone would be a competitive benefit of operating a food truck rather than a traditional restaurant, as the money saved on setup may be put towards marketing or menu development.

The only significant expense is purchasing your truck, which may be avoided if you use the booming food truck leasing industry. You may start a food truck for under Rs ten lacks by using an existing truck and re-used gear.

After that, you’ll have to connect your vehicle with the necessary equipment, such as an exhaust system, heat lights, and any other specialized equipment your cuisine requires. On the road, food trucks are a bargain.

A regular street seller, for example, generates estimated monthly revenue of 40 to 50 thousand rupees; an essential food truck costs Rs. 21,500, plus additional costs for improvements such as extremely spicy plates, water purifiers, and cooling devices. Sellers might not have to cost a fortune to purchase some beautiful new technology thanks to three-year selling and leases alternatives.

  • Food trucks have a low operating cost

Operating a restaurant necessitates the purchase of costly commodities, hiring a diverse workforce of chefs, cashiers, waiters, kitchen supervisors, cleaning, and the payment of real estate taxes if the land is acquired or monthly rentals if it is rented. As a result, it’s critical that you maintain track of your operating expenditures, particularly the hidden charges that could be draining your business.

A food truck’s operating expenditures are month-to-month and restricted to meals, equipment, and fuel. Therefore, you do not require a large staff; a small group will suffice, and your expenses will be significantly reduced.

In a restaurant, maintenance issues may make a big dent in your wallet. There is no doubting that a physical property necessitates ongoing upkeep. Cleaning furnishings, electronic devices, and other culinary equipment, as well as restaurant decorations, broken pipelines or ceilings, and so on, all take time and money. However, food trucks can even with a little bit of maintenance and upgrades now and then.

  • Food trucks can try out different locations

The placement of a restaurant determines its success or failure. In the first year, over sixty percent of new eateries fail. And over eighty percent of them closed before their sixth season, with a bad location and exorbitant rents being two of the main factors. This is why, while choosing between a food truck and a restaurant, you must make an informed decision.

On the other hand, food trucks are resistant to this difficulty because they are movable and may be parked wherever you choose. So whether your offerings aren’t working out at one location, you might try another one to see if your marketing strategy can thrive there.

You can also exploit the portability of food trucks to bring in new customers. As a food truck, it will be significantly more convenient for you to participate in various activities and food festivals in order to expose your recipes to potential clients. You can also modify your position on a near-weekly basis based on the amount of foot traffic in certain locations. Just make sure your area is easily accessible and has a lot of foot traffic.

  • Food trucks give you the opportunity to establish a brand

You can take baby steps with a food service truck and grow into anything bigger later, such as a sit-down cafe or licensing your vehicles. An outstanding demonstration of both restaurant models could help clear up some restaurateurs’ doubts over whether to go with a food truck or a normal restaurant.

Food trucks have a completely different set of characteristics than a traditional restaurant. In comparison to a restaurant, analyzing the optimal site, developing new dishes, and changing strategies and menus is much easier with a food truck. Due to the permanent nature of sit-down restaurants, changing your brand appearance if necessary can be complex and costly.

You have greater control and freedom with a food truck. This appears to be the greatest option for first-time businessmen since they may investigate and test their concept before committing to a high-risk, high-investment enterprise such as opening a sit-down restaurant. You could then come to a decision on what will succeed for your sit-down business after having a thorough understanding. This information will assist you in growing your company.

Incorporating restaurant software solutions into your food truck’s activities would be a fantastic way to simplify processes. The simplicity with which a restaurant POS can help you navigate your food truck assists you in enhancing sales.


Food truck owners are social media experts. The instruments of a mobile kitchen’s trade include Twitter, Facebook, and other platforms, and they have devoted fans. Many customers will flock to your shop and become more open to your marketing pitch if those people realize that their favorite lunch cart is serving food at your establishment. To scale your business, reap the benefits of a food service truck’s social media following and admirers.


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