ASO, PPC, Tips & Tricks for Mobile App Marketing


Having built something incredible is one thing, and getting a multitude of successes is another. Android and iOS application marketing are essential to get the right audience and gradually succeed in this fast-moving world. Not to mention this digital-driven world needs to know what you’ve built. And doing the right marketing is the only way to let them know. To make your product (the built app) requires marketing; otherwise, it’ll get buried deep in the bottom of the app store.

This is where ASO and PPC step in – the right way to Mobile application marketing.

In this post, we’ll share some tips and tricks for mobile app marketing.

What Is ASO?

ASO or App Store Optimization, the process of making a mobile app more visible and improving its ranking. Using ASO can help your app by getting out of the unwavering failure and eventually setting your app’s path to eminent glory. Thru ASO, it’ll reach out to as many audiences as it should.

What Is PPC and Google Ads?

PPC stands for pay-per-click. And Google Ads is the only popular PPC advertising system on this whole planet. As it enables a business to create ads that usually appear on Google’s search engine – you may have seen them.

The world is changing rapidly along with its eminent techniques and methods. Hence it’s always a good practice to go with them, and Google Ads is one of the latest ASO techniques you must know. Know that Android or iOS application marketing encompasses almost everything from ASO itself thru Google Ads and other content marketing.Instead of having only a development team by the side is not enough, try hiring an effective digital marketing agency as well.

The First Step to Mobile App Marketing; ASO

Understand the real deal here; the app store has a multitude of apps in them – numbering in millions, and for your app to be recognized is not maximum but as minimal as it gets. Quite Scary. But with the proper ASO workings, you can make your app stand out and more visible.

However, only emerging on the top in the search results in the app store is not quite enough – quite enough is to get the success you are looking for as many people tends to find apps outside the app store platform also. Therefore, to conquer the magnitude of users, you have to leverage SEO as well. SEO – Search Engine Optimization aid more visibility of mobile apps in well-known search engines such as Google. The difference between ASO and SEO is; ASO works for App Stores, and SEO works for Search Engines – Websites.

So, Where to Begin?

To maximize your app visibility, you need to optimize the following:

  • App Name
  • Description
  • Keywords
  • Graphics

All those listed affect the mobile app position in the app store.

Henceforth, you need to comply with the core ASO techniques by getting feedback from the potential user – mostly researching the general searches in the app store. Keywords and phrases are most relevant in naming your app. Let’s list them for you; it’ll get easier for you to understand:

  • App Name – List all those relevant keywords and name your app around those keywords. Typically, the app store allows 30 characters for the app title. Hence, use them wisely and make the app name as short as you can.
  • Description – Next, you need to write an optimized app description. Then again, try writing your app description around those keywords and phrases. You need to focus on – what your app does? Who is your app for? And try to be creative and create an engaging app description for use.

Doing those mentioned above can exceptionally help you make your app more visible. Moreover, search ranking is also affected by the review, ranking, no. of downloads, installs, updates, etc.

Use Some ASO Tools

You need tools to build houses and to build app success; you need ASO tools to help you track and optimize all the elements included in your mobile app. For knowing keywords ranking, top charts ranking, user ratings, conversion rates, revenues, installs, and many more, ASO tools come in very handy. But, more importantly, it lets you know your app performance.

We’ve pulled together a list of ASO tools that can be very useful for your app success:

  • Tune
  • App Annie
  • AppTopia
  • TheTool
  • ASODesk
  • SearchMan
  • KeywordTool
  • AppRankCorner
  • AppFollow
  • TestNest

Know that all these ASO tools are very effective in mobile application marketing.

Use of Google Ads

Once you publish your app on the app store, it’s time your app needs some more coverage for higher success. Thus, Google Ads is an excellent place to start – rationally priced, ensuring very effective app marketing. On top of the Google search results, you might have seen some links added “ad” on them – that’s Google Ads. And perhaps you should try that out as well for efficient app marketing.

Google Ads, in a nutshell, is the genius of marketing in this era. An easy and effective platform for a broader massive influx of users. Therefore, Google ads can ensure effective Android and iOS application marketing.

The Real Sauce of App Marketing

Even with an excellent app description and ad campaign of your mobile is not enough. To win over a user’s mind is all about building a relationship with them or perhaps connecting with them. The more you connect with them, the more they’ll engage with your app idea and express their feelings about your app. Definitely, that’ll give you a chance to improve your app. Besides, getting their feedback and acting on them builds complete trust between your product and customers.

Wrap Up

To conclude, your mobile app might not get exposed until and unless you optimize it to its very crux.

It goes without saying that a good ASO can either make or break an app. Visibility plays a significant role in the app’s stores for your app’s survival which ASO can provide. Thus, make sure to fulfill ASO immensely. And after that, you can see the result for yourself – by using ASO tools; you can check your app’s performance. Even though at times it’s not only enough to stay on top in the app store only, take leverage of SEO tools to be on top of multiple search engines.

If you have an outstanding mobile app idea, try not to waste time before it’s already in the app store. Thus, get support from the best iPhone App Development company today. Also, don’t forget to optimize your app for more visibility.

Author Bio

Ghulam Mohi Uddin Content Producer for the software development company. He develops and implements content strategies for Cubix, along with aligning business goals with content marketing activities. He actively contributes articles related to digital and content marketing.


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