If you want to ace your SEO content strategy this year, then you are in for exciting opportunities to master the content. You get to reach a much wider audience with those new opportunities. SEO content writers have already realized that search engines prioritize audience-focused content nowadays.
It created a huge issue. The issue has been the over-use of keyword-rich content. Over-emphasis has resulted in poor user experience with lower conversions. The focus should be on creating value-rich content for the users. One can add engaging visuals and AI to create the perfect mixture of SEO-friendly clickable content.
In case you want a team to create your content strategy, check here for best manpower for dubai is here for you. You will have time to plan what type of content you would want to see in your life. Here are nine tips for creating the best SEO content strategy for this year and beyond:
Identify Ideal Client Avatar For Your Brand
Often brands forget to define their ideal client avatar before content creation. But to create content that resonates with your target audience, you must understand your audience. What they want to gain from your content and what they search on the web will give you an idea about their interest.
It will help you get keywords for your topics and create compelling content for taking action. Your goal must be to create a persona for your ICA that speaks to your audience. You would want to know what struggles your audience is facing, what actions they have taken for overcoming the struggles, and what worked for them.
Map Keywords For Search Intent
Keyword mapping involves assigning targeted keywords to certain posts and pages. Most SEO professionals use it in their process, and it’s also important for the search intent factor. However, now we want search intent to be at center and front. With search intent, it becomes easier to create highly relevant content for mapping keywords.
You can run a Google search based on your keyword and see what types of results come up. However, don’t just stitch a keyword into your content just to rank your content. It is better to find out what searchers try to accomplish while they search for a keyword. Then tailor your content based on the results.
Become Topic Expert
It is no more 2019, so fluffy content is a thing of the past. Today, the audience craves value-packed content. But “value” means different for different people. However, its main target is providing some solution to your target audience. Of course, only a topic expert can get it correctly. So, it is best to contact the right manpower for Dubai when it comes to writing niche-based content for your website.
Increase Brand Authority Via Guest Posting
When it is about attracting high-quality backlinks, guest posting is indispensable. But are you utilizing the tool for building brand authority? Then you are missing out on many lucrative opportunities. Sometimes you don’t get a followed link, but your niche-based content will stand out and attract new clients when you write for a reputed publication.
Invest In Top-Quality Visuals
Most of us feel tired when we skim through image-less, boring content. So, it will definitely affect the audience retention rate. You need to step up the brand image with the addition of custom photos, graphics, and videos for the brand content. It is best to avoid low-quality stock photos as many websites use the same images all the time.
It is best to invest in premium stock visuals or create your own high-quality visuals for your content. Also, if you need manpower for Dubai to outsource the graphic design, then you can check out sites like Fiverr, Upwork, etc. Your content will show a competitive edge as you incorporate your own on-brand videos, images, and graphics.
Take Multi-Channel Approach
Being omnipresent on all channels is a great way to reach a wider audience as these channels can generate an audience for your brand. But when you have limited hours in a day, how can you be on every social media platform for your brand? Also, not everyone can hire people to take care of different social media channels.
Here are some tips from Gary Vee’s content marketing strategy:
It is advisable to break the big, deeper content into bite-size chunks. When the content size is small, it becomes easy to market across all channels. Also, bite-sized content is easy to digest, easily click-worthy and does a great job of attracting more attention towards your brand.
Why not revamp your old content, adding a breath of life for your newer audience? In case you have an old blog that gained lots of popularity immediately after publishing, revive it. Add some new information to the old content and share it on various channels to drive new traffic.
Utilize Content Optimization Tools
For creating SEO content, there’s no need for a professional writer. Also, you won’t have to be an expert with SEO for writing engaging articles. You can easily fill in the gaps through the content tools. It helps you to write better while optimizing the content better.
SEO professionals should use tools like Hemingway Editor, Grammarly, etc., to ensure that your content is engaging, user-friendly, and click-worthy. Writers can suggest Surfer SEO, PageOptimizer Pro, and Text Tools to check whether the content is optimized and keyword-rich.
Ride The Wave With Trending Topics
It’s sometimes frustrating to fight for the rank under a competitive keyword. Most of the time, you know that the high-authority sites will squeeze you out of the SERPs. But you can outrank the big sites if you know how to ride the wave.
When you are starting out, it is clever to stay on top of the latest trends and create content with high-traffic keywords. It opens the chance for your website to outrank the biggest sites. However, you are unlikely to generate long-term traffic with trendy topics. But of course, your website or content page can see an overnight surge in footfalls.
Take Audience Input And Feedback With Value
Almost all professionals in SEO content strategists will point out the benefits of “audience-focused valuable” content. But “valuable” is not easy to qualify. So, brands need to run audience surveys to get any input or feedback from their targeted audience. It will be better to hire manpower for Dubai when it comes to collecting information from the feedback.
You can ask what topics they are interested in, what trends they follow, what products they like, and more. Apart from that, social media surveys and Google Forms let you ask questions and suggestions to your audience. You can read all the valuable inputs and feedback to understand whether you have hit the mark. Relevant content will surely fetch audience support.
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.