You have probably heard of digital marketing, but you may not know what it is or why it has become so popular. The fact is that it has become a critical element of modern business. 

Read on to learn the fundamentals of digital marketing and why it is so important. 

Digital Marketing: What is It? 

Digital marketing is the use of digital platforms to market your business. Whether you sell goods or provide a service, digital marketing is essential for curating loyal customers and experiencing real growth as a company. 

Why it is So Important 

The digital world has completely taken over, and it is best to hop on board rather than fight it. People spend hours every day on their phones, computers, and tablets, so if you want to reach potential customers where they are, you need to enter the digital space. 

Other Benefits of Digital Marketing 

Going digital is a great way to understand your target markets and how to reach them effectively. As opposed to traditional out-of-home marketing (OOH), digital marketing comes with data and statistics. You can then use this data to inform future marketing decisions. Eventually, you will maximize your return on investment (ROI) for digital ads and campaigns.  

The Fundamentals 

Now that you understand digital marketing and how it can benefit your business, it is time to move on to the fundamentals. A solid understanding of these fundamentals will allow you to begin taking full advantage of the digital space. You will know how it works, discover the advertising options available to you, and be able to start doing it today. 

Search Engine Optimization 

If you have spent any time researching digital marketing or ways to improve your website traffic, you have most likely come across the phrase search engine optimization or SEO. When you search for something on Google, Yahoo, Bing, or any other platform, those search engines take the words you typed and give you results most likely to pertain to what you want to see. 

You can use the SEO algorithms to your advantage by creating content with keywords that pertain to your product or service. Thus, raising your visibility and hopefully even making you the first search result on multiple searches. 

Email Marketing 

Staying connected with customers and potential customers is a great way to retain your audience and grab attention. An email marketing list allows you to do this with incentives like deals, promotions, early access, and any other marketing tactic. 

Social Media 

For many people, most of their time spent on their phones is on social media, whether it be Instagram, Facebook, Twitter, or TikTok. For you, this is a great place to invest time and energy. Algorithms and data will allow you to target people with specific interests and optimize your ROI. 

Online Advertisements 

To be less specific with your market range, you can place broader advertising campaigns online via websites, search engines, and other platforms. Again, this is a great way to use data to your advantage and get the most out of your digital advertising campaigns. 

Mobile Marketing 

If you want to widen the scope further, direct your advertising to mobile phones. People spend hours on their phones, whether searching the web, playing games, or watching videos. So, meet them here and place digital ads for mobile viewers only. 

Marketing Content 

After you have planned out the locations of your ad campaigns, you must design content that will effectively grab attention and direct people toward your website. Knowing your target audience is a must for this. You can use this audience to inform the kind of content you create. By creating content that targets people, you can raise your chance of piquing their interest. 

Marketing Via Influencers

Influencers got their name for a reason. These people make a living off being popular on platforms like Instagram, Youtube, and TikTok and reviewing products or using them in front of their broad audience. Use these people to your advantage and pay them to post about your product or service. 

How To Accomplish Professional Digital Marketing 

Now you understand where you can place digital ads, who to target, and how to target them effectively. The only thing left to discuss is how you can effectively accomplish digital marketing at a professional level. Here are the two main approaches. 

Build In-House

Your first option is to build an in-house digital marketing team. Depending on the size of your company, this may require a lot of hiring and training. So, if you have ample resources, this is a great path to take. 


Say you are a smaller company with fewer resources or you don’t have the time to build your own digital marketing team, you can always outsource. In fact, this is often the most cost-effective and efficient way to do it. Companies like GR0 are professionals at SEO and can truly take your business to the next level. 

The Takeaway 

Digital marketing has quickly become one of the most crucial marketing campaigns any business could run. It takes potential customers and turns them into loyal customers. All you have to do is have a general understanding of why and how it works, and the best part is that if you plan to outsource, you can get started today!