Art, like any other business, requires marketing to reach potential clients interested in your production. In the present era, various transformations are changing how people find the products they want. You have to employ different art marketing methods and you must know how to price your art to succeed in your venture.
Regardless of how long you have been working in the art industry, embrace modern marketing techniques to achieve consistent growth. We bring you the five most successful methods you can employ in marketing your artwork for optimal returns. You can start with one technique at a time. However, remember that more marketing channels grow your customer reach and promote sales.
These are the five marketing tips you should first consider for your art.
Table of Contents
1. Build Your Website
Many people think that having a website is unnecessary. However, many businesses require a website to gain traction on the market. You do not have to begin with an eCommerce website. For marketing purposes, you need a simple site to introduce yourself and build your portfolio. The portfolio will help your potential customers to determine your skill level and talent.
Use the website to showcase your previous works. Remember that the website will be representing your identity online. You need a professional web design to represent your brand because this is the gateway to your business. Also, include your contact details in case a customer wants to visit your shop.
2. Google My Business
If you are a craftsman, drawer, or painter, you mostly want to target local customers. As more people spend time online, they mostly search for the items they need online. The business page allows you to create, organize, and manage your business listing on Google Maps.
Having your art business on Google, My Business makes it easier to locate and boosts your ranking. You can use your listing to give directions to your shop so that people can find you easily for faster business. The business page also allows you to display the working hours, contact details, and your website so that people can contact you directly or check out your portfolio.
3. Embrace Social Media
Social networks have grown tremendously over the past decade. Their growth is not only tied to the user base but also content consumption. Many people find it easy to share interesting content with their followers and recommend products easily by forwarding a message. Businesses also use the platforms to promote their products and build brands.
Art enthusiasts can employ various social networks to reach more clients and grow their businesses. The first thing you can do on social media is to create pages for your art business. Business pages on platforms like Facebook help you to separate your business account from the personal account. Use the pages to talk about your business and interact with your audience and other art marketers.
Advertising on social media platforms can also yield better results for your art. Unlike Google, Bing, and other PPC advertising models, social media allows you to choose the gender, age, and interests of people who will see your advertisements.
4. Consider a Blog
Blogging is one of the ways to build your reputation and increase traffic to your brand website. Your business website is a portfolio that talks about your strengths in the industry. On the other hand, a blog addresses general topics in the industry.
You can use your blog to talk about anything related to art. For instance, writing tutorials, discussing events, and describing various aspects of art will help you reach your audience. When your blog grows, it will rank better on search engines and increase organic traffic to your site. In this way, it will help your business to grow the audience and customer base.
5. Consider Art Competitions
Competitions are a great way to award art enthusiasts. Your effort and skill will give you victory when you meet to showcase what you can do with your artistic knowledge. Whether you are a craftsman, a painter, or a drawer, you will get the opportunity to talk about your work to the audience and stand a chance of winning in the competition.
Such competitions will motivate you to do your best to deliver something outstanding. While winning the competition might be fueling your work, you will gain more than the single-time prize for your art. People who love your art at the shows will want to get their projects done by you. Having an opportunity to present your art in competitions allows you to market it to the audience as well. Speak about your job as an artist and let people know where to find you.
Summing It Up
Having a talent in any form of art can be a treasure as you can use it to transform your life. Art skills can help you to grow like many other business industries. Marketing your skills will be essential in every stage of your business development. You can and will need to employ various channels to reach more prospects and build your customer base.