One key question that business leaders are perennially asking is – How do we reduce the prospect-to-customer cycle time?
If you want to succeed, you must follow these guidelines to the letter, regardless of the type of business you run.
Fortunately, there is a way to fast-track your lead conversion process while also simplifying it for your staff and prospects.
Wondering what it is?
Sending SMS messages.
Sending targeted SMS messages will assist you advance your leads from the initial point of contact to becoming a customer, so don’t just send random texts.
This method will vary depending on your business and the kinds of discounts or products you are selling. It will be rather complicated for some people and simpler for others.
However, employing SMS marketing at every stage of the lead acquisition and conversion process can only increase your company’s customer base.
The definition of SMS lead conversion, how to determine your lead conversion rates and some professional advice on how to enhance your SMS lead conversion procedure are all covered below.
Key Aspects of SMS Lead Conversion
In a nutshell, lead conversion constitutes the process of converting leads into paying customers.
This might be as simple as calling your company, completing a contact form, or signing up on a landing page. What matters is that they have shown interest in what you have to offer by taking an action.
Lead conversion works similarly in the SMS space. It’s the volume of leads that use SMS as a channel and become customers.
- For a number of reasons, SMS is now an excellent technique for increasing lead conversion.
- SMS open and response rates are a mind-boggling 98% and 45% respectively.
- Leads always have their mobile phone on them.
- It’s simple, effortless, and personal.
SMS Conversion Rates
The formula is straightforward:
Lead conversion rate (%) = 100 x (Total number of conversions / Total number of leads)
Therefore, your lead conversion rate would be 15% if your company had 200 leads, and 30 of those were turned into customers.
Conversions from flash sales, marketing funnels, and other initiatives you execute can all be measured. Conversions are typically thought of in terms of customers and sales, but you can also track sign-ups, webinar registrations, product demo sign-ups, and more.
These behaviors are signs that a fresh lead is moving closer to becoming a customer, even though they are not direct sales. Additionally, it will allow you to determine which areas of your current sales or marketing funnel have significant drop-off rates.
Key Factors That Affect SMS Lead Conversion
It’s likely you’re asking yourself – what are the main factors that impact SMS conversions?
Overall, they’re similar to other channels.
- Sending time: What time of day are your SMS texts being sent? Are you sending them at the appropriate time of day when people are most likely to engage?
- Personalization of messaging: Do your messages feel like they were composed especially for that one recipient?
- Message content: Is your material valuable and engaging for your users?
- Message CTA: Does the call to action motivate your prospect to act right away and is it clear?
Remember that SMS doesn’t function in a vacuum. When combined with other marketing methods, it performs best. Your conversions won’t be made or broken by the aforementioned elements alone.
Another distinctive feature of SMS is that it provides a way to establish a genuine connection with your leads. You can have a meaningful one-on-one conversation and strengthen your relationship with your leads once they have engaged and reacted.
After examining SMS lead conversion in its entirety, let’s examine how you can increase lead conversions by utilizing GirikSMS – a 100% native Salesforce messaging app.
GirikSMS – Driving Salesforce SMS Lead Conversions
Boosting your lead conversions through SMS involves much more than just customizing each message you send.
In the end, it’s about developing a close bond with your potential customers so they will have enough faith in you to buy from you.
Here are some strategies for leveraging SMS for Salesforce capabilities of GirikSMS to increase lead conversions:
Recognize Users Signals That Indicate High Intent
Certain activities indicate that a lead is prepared to make a purchase, regardless of the type of workflows you are using.
They may have completed three webinars, reached a specific stage in your sales funnel, or their product trial is almost over. Likewise, your website visitors who have read a few articles are not at the same stage compared to the ones who have browsed your product page.
To figure out what transpires prior to lead conversion and which SMS texts and Salesforce workflows have the best conversions, you should invest some time in going through your analytics data, including that from your website, Salesforce CRM, and GirikSMS.
Some of those signals can be applied to other ongoing operations, and you may discover that your sequence performs better than the others.
Automate Lead Nurturing Processes
Although it’s straightforward, nurturing leads isn’t easy.
It entails providing extra details that will aid in your leads’ decision-making. For instance, you can send case studies, in-depth blog entries, product tutorial videos, and more to a lead who is thinking about buying your product.
It’s likely that you have several lead nurturing routines configured in Salesforce already. All you have to do now is add texting to make these even better.
Sending a straightforward follow-up message, fulfilling an opt-in promise, or doing something else entirely. This is made easy with SMS messaging.
All you have to do is enter your SMS messages into your Salesforce workflows while the GirikSMS integration is enabled, and they will be distributed automatically.
SMS may be used in conjunction with other media and has the best deliverability and open rates. Sending a quick text never hurts, and you never know, it can be the thing that turns someone from a lead to a customer.
A/B Test your SMS Texts
Try testing your SMS messages whenever you can. SMS length, content, Keywords, CTA, time sent, and other elements can all be changed. GirikSMS has in-built AI messaging capabilities that can assist you in quickly creating fresh message variations if you’re having trouble coming up with creative ideas.
To test, try these various SMS message variations:
- One or more CTAs, as well as where they are placed
- Emojis in simple text, graphics, or images
- Line breaks and message length
- One message versus several
Despite their apparent simplicity, even the smallest adjustments can have a significant impact.
Your lead conversion journey is something else you can test and improve. This can be thought of as the journey that a new lead takes to become a paying customer. During this process, your leads will encounter various offers, calls to action, and content.
Given that there are numerous touchpoints in this journey, the key question is:
In what ways can SMS messaging be used across these various touchpoints?
Here are some tips:
- Send a welcome text when you receive consent from a lead.
- Follow-up messages to confirm that they have downloaded and read the opt-in
- Value-based texts that assist your leads in resolving minor issues
- Tailored discounts based on CRM user data.
Lead Segmentation by Interest and Behavior
Increasing your conversion rates can be achieved through effective segmentation. You can send the appropriate message to the appropriate individual at the appropriate time by using segmentation. In GirikSMS, you can even design segmented workflows based on Salesforce data.
Based on how they opted in, new leads can be marked as they are added to your pipeline. Tags can then be added or removed as users finish tasks or perform particular activities.
Sending messages to everyone on your contact list is the result of improper segmentation. However, even when using automated processes, segmenting enables you to add a personalized touch to your messages. Additionally, it enables you to send more pertinent messages to maintain customer engagement.
Elevate Your Follow-up Speed with SMS
Shortening your follow-up time is a sure-shot driver of lead conversion. You can have an automatic workflow that initiates the interaction as soon as a lead contacts you.
For instance, you can create a follow-up text that is automatically sent out as part of an existing Salesforce workflow.
Quick and easy follow-up messages can be used in a number of different workflows that you are currently using.
For instance:
- An automated text following a sales call
- After-webinar note of gratitude
- SMS alerts when a user’s free trial is about to end
- A brief welcome message upon subscription
- Follow-ups after purchase to offer congratulations and upsell
Making your customers feel appreciated and valued by your company can be achieved in large part by sending these brief and simple messages.
How GirikSMS Helps You To Convert More Leads Into Customers
The only way to keep your business growing is to turn fresh leads into customers.
Moving prospects through your pipeline more quickly, lowering drop-off rates, and strengthening relationships are all possible when you use SMS to power your marketing and sales efforts.
Incorporating GirikSMS functionality into your Salesforce workflows to increase conversions is a matter of minutes. Additionally, it’s a fantastic tool to strengthen your bond with customers over time and build long-term loyalty.
You can start using GirikSMS right now if you’re already using Salesforce. Start texting directly from Salesforce with just a few clicks.
