In a digital world, creating a website has become easier and cheaper. At the same time, competition has increased, making it difficult for generic and free websites to take their place in the market, and making it much harder for companies that have not used innovative solutions to stand out from the competition. Therefore, using custom web development services that create a business-tailored solution is a must.

In this article, we will talk about the benefits of using web development services, types of services, and describe a web development process.

Benefits of Using Web Development Services for Your Business

Custom web solutions will not only enhance your business online presence but also help you stand out from competitors, highlighting your core assets. Here are the major benefits you’ll get from utilizing web development services.

  • Improvement of your website speed

Various website builders offer many built-in features that affect the structure and the speed of a website. According to statistics, a 1-second delay reduces page views by 11% and decreases customer satisfaction by 16%. Consequently, custom web solutions will allow you to implement only those features that the business needs and avoid problems with the site speed.

  • Great security

Security is a vulnerability of sites created with the help of a CMS or website builders, so cooperating with a web development company will be an undeniable advantage. Developers use SSL cryptography to ensure that the website is properly secured, and proprietary code that will not be published, regardless of what programming languages are used.

  • Seamless brand integration

Standard website building tools don’t allow you to perfectly integrate your brand, so a custom solution would be ideal.

Types of Web Development Services

There are various web development services that professional IT companies provide.

  • Consulting and business analysis

These services involve the use of various tools to analyze the business and its problems, schedule the implementation of changes, and costs, as well as create strategies for possible cost reduction.

  • Full-Stack Web Development Services

Full-stack developers select the latest technologies that will be most effective for a particular case. Often, different types of stacks are used: MEAN (MongoDB, Express, AngularJS и Node.js), MERN (MongoDB, Express, ReactJS, and Node.js), Django (Django, Python, and MySQL).

  • E-commerce Solutions

Specialists develop various e-commerce solutions that drive revenue and business growth. Specialists develop a product in a traditional or innovative format or improve an existing system. 

  • Quality assurance

QA specialists conduct various tests to analyze the stability, safety, and usability of the product to ensure that the highest quality standards are met.

Web Development Services Process

  • Research and Discovery

At this stage, a team determines the future purpose of the website, its content, and its functional requirements.

  • Content Creation

During this phase, marketing texts are created that attract new customers and increase the loyalty of existing clients.

  • Designing and Wireframing

Specialists create an alluring design in accordance with all requirements. Low and high-fidelity wireframes, as well as an interactive prototype, are provided to the client.

  • Development

With the help of the latest technologies, software engineers develop the back-end and front-end of the website.

  • Testing, Deployment, and Maintenance

During the final phase, various aspects of the website are tested, internal search engine optimization is performed, and plugins are installed. Then, the web solution is deployed on the server. After that, the product is regularly monitored and updated.

Bottom Line

Thus, building custom websites has undeniable advantages for business owners as it allows them to create a unique, secure, and profitable web solution for companies of various sizes.