Are you looking for ways to monetize your blog? Have you ever thought of turning your passion for writing into something profitable? 

The Amazon Affiliate Program, also known as Amazon Associates, is a great way to accomplish this goal.

Amazon Associates gives bloggers, social media users, and content creators a way to earn by adding product links to their content. This program is free, and you’ll get a commission when the product links get clicks, purchases, and referrals. 

Here’s how you can use Amazon Associates to grow your profit from content. 

6 Steps You Need to Take to Earn from Amazon’s Affiliate Program

  1. Set your goal  

Your goal as a blogger is to create quality content that will rank on the search results page. Now that you are turning your site into an income-generating space, you need to set new goals. 

Affiliate marketing has different types: pay-per-click, pay-per-sale, and pay-per-lead. Each has different commission rates, so it’s best to know them before you start. Then, strategize how to get blog visitors to click the link in your content, make them buy the product, or sign up on the merchant’s or your site’s information form. 

  1. Pick a niche

Like any service, Amazon Associates has its pros and cons. For example, commission rates in each product category differ. Some niches have low commission rates, so if you want to earn more, you need to know from the start which categories pay high. Then, you can align your content to your selected category and product. 

Stay updated with the Amazon latest news regarding rate changes so that you can adjust accordingly. 

  1. Create your content

As mentioned, you get a commission for every click, lead, or sale. And the more expensive the item, the higher commission you will get. 

If you want to feature high-end products, create compelling content that will drive your readers to click the Buy button and check out the product despite the high price. 

Some of the content you can create are the following:

  • Single Reviews: Let the readers know which product is the best among the best.
  • Round-Up Reviews: Give your visitors a chance to choose among the best products on Amazon.
  • How-To Articles and Videos: Build trust and credibility with informative how-to guides. 
  • Interviews and Testimonials: Let your audience hear it from individuals who’ve already used the products you promote.

You can share many more content types, and the best way to choose is to get to know your audience first. Post content you know your audience will love and make you credible. When you appeal to the mind and hearts of your readers, you are a step closer to getting that commission.

  1. Optimize content for SEO

One of the business challenges Amazon sellers face is ranking on the first page of Amazon search. They won’t have the same worry outside the platform if you stay on top of your blog’s search engine optimization.

Know the ins and outs of Google algorithm by optimizing your content to rank for keywords relevant to the product. Ranking organically through SEO is more sustainable than Amazon paid ads in the long term, so you’ll keep all your earnings from Amazon Associates saved and untouched.

  1. Add links to your content

Now that you know what content to post and how to optimize it, it’s time to strategize your affiliate link placement. Make sure to familiarize yourself with the Site Strip Toolbar for faster acquisition of affiliate links. You may also add a product advertising API to your site for easier integration of Amazon products.

Next, choose whether to have text, image, enhanced, or banner links. Each works best with certain content types:

  • Text links: Best incorporated in blog articles
  • Image links: Are you featuring the product image in your content? Make it easy for customers to visit the listing by adding a link.
  • Enhanced links: Do you provide a list of products or want to capture readers’ attention by providing the product image? A mix of image and text links is best.
  • Banners: Add links relevant to the season through banners. For example, celebrations like Valentine’s Day, Black Friday, Back To School, Christmas, and New Year have special banners for the links to be more attractive.
  1. Track SEO performance

Just like how you manage your business tax, you also have to monitor and make sense of SEO performance data to know how they are performing. 

Here are some of the data you need to collect.

  • Site traffic
  • Page views
  • Referral sources
  • Top- and low-performing content
  • Keyword search volume and difficulty
  • Earnings
  • Where earnings are coming from
  • Click-through rate
  • Bounce rate
  • Trends from historical data
Use the numbers to guide your game plan on how to increase your earnings, improve your site SEO, or level up your content.


A blog can be a great way to share your passions and connect with like-minded people. It can also be a source of income. Amazon’s Affiliate Program is one monetization method you can use to profit from your blog. 

To be successful,

  1. start by setting a goal on how much revenue you want to generate;
  2. pick a niche and create optimized content for SEO, including links to relevant products on Amazon; and
  3. track performance to see how well your efforts are paying off and make adjustments as needed.

With time and effort, you can start generating passive income from your blog.