Social listening is the way brands and industry leaders use social media to create consumer relationships, gain insight about consumer behavior and win new business. Consumers are hungry to learn about your brand, and you can make great strides in your social strategy by listening to, and engaging with, your customers. The method identifies consumers and their opinions about products or services through social media, blogs, and other social channels.
It uses social data to discover trends, correlations, hot-button topics and consumer attitudes that influence purchase decisions. By listening to what consumers are talking about, companies can find out more about what they’re really interested in. Companies drive business growth and gain competitive advantages by understanding trends and sentiment at a granular level, and in real-time.
Why Use NetBase Quid?
social listening connects with millions of consumers on social networks to understand their personal preferences, interests, opinions and lifestyles, how they are adapting to shifting technology, lifestyle preferences and cultural mores. This information is then turned into actionable insights, to allow organizations to reach their target audience in a hyper-personalized and consistent manner across different channels.
Understand Your Audience
NetBase Quid aims to remove the obstacles that many marketers face when it comes to getting the most out of their social and social media presence. The process of collecting user-generated content can be raw tweets, Instagram posts, Facebook posts, Tweets and LinkedIn activity. Each activity is captured and then analyzed by a machine learning algorithm to find trends, sentiment, and data to inform a company’s marketing decisions.
The beauty of NetBase Quid is that you don’t need an analyst team. It uses crowd sourcing to help you discover and analyze the sentiment and engagement around your brand. Although Twitter, Facebook, and YouTube all have their privacy and security concerns, they remain the most popular social channels by far. People are expected to reach out to brands and exchange data and opinions with businesses on these channels.
Thus, they are ideal channels for companies to learn about their market and to engage in social conversations and relationships. In other words, being part of these conversations will give companies valuable information about consumer habits, purchasing preferences, and brand reputation. Moreover, the process can reveal deeper insights into customer behavior and the changing dynamics of these conversations and relationships.
Social listening provides a window into the conversations happening in social networks. You can build a model of people’s behaviors, interests, and emotions to develop a more nuanced understanding of their identity and behavior, providing a more complete picture of their needs and attitudes, which can help you provide a better experience.
You can build a model of people’s behaviors, interests, and emotions to develop a more nuanced understanding of their identity and behavior, providing a more complete picture of their needs and attitudes, which can help you provide a better experience. Why is
Social listening is a powerful means to discover the key drivers of the brand’s customer behaviors and identify areas where they can improve the customer experience and better engage with customers in real-time. It goes beyond monitoring social platforms and searching for keywords to understand which aspects of a business are working or not. It can reveal trends, consumer opinions and customer insights that can be applied to drive changes across every part of a business.
Why NetBase Quid is Popular?
NetBase Quid is a social listening platform that brings together data from public, third party and internal sources to enable businesses to track the trends that matter. Whether you are in the corner store or at the grocery store, the NetBase Quid app allows you to scan for store and product social media posts. The information captured is categorized by item, brand, product category, consumer engagement, sentiment, and more.