If you own a website and are willing to stay on the first page of Google search results, you must be ready to battle. There are thousands of other websites offering the same products in whatever niche you choose on the Internet. Not doing something right or sticking to one right thing for too long can deter your chances of staying on the first page. And while no SEO expert is above Google’s update, there are some common mistakes you can avoid. Some of these mistakes are;
- Zero plan for SEO
Thinking of ranking in a search result on Google without a plan is a waste of time. Before you can aim for a good SEO, you must have a short-term goal and a long-term plan. The plan should also be flexible enough to accommodate changes, mistakes, and updates from Google.
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- Audience identification mistakes
SEO is about the audience. You want to provide the information needed by the people who visit your website. Therefore, if you don’t know your audience, you will be doing everything wrong with SEO. Your audience determines the type of product you sell, the information you disperse, and the design of your website.
- Too large loading time
Every Internet user, whether old or small, does not like to use a website with a slow loading period. Since SEO now depends on user experience, having a website with a long loading time is an SEO mistake you shouldn’t make. That’s because even if you rank, readers may not click. After all, your website takes too long to load.
- Bad choices and structure of keywords
Before you choose a keyword for an article, you need to understand what people want to know. You can use the Google keyword planner, Google search console, and the “people also ask” section of Google keywords to pick the right keyword and structure it to what people need.
- Over usage of keywords
After choosing the right keyword, how you use the keyword will determine how Google will rank you. As much as possible, you shouldn’t underuse your keywords, and likewise, you shouldn’t overuse the keyword. Google has a guideline for how much you should use your keyword naturally within an article.
- Bad meta description
Consider your meta description as your SEO Description. The meta description is that description showing the content the website is offering in the article. A meta description is always short and straight to the point, and it always contains the keyword. The meta description should also explain what is inside a link to invite users to click your link.
- Bad image choices and description
Images on your website also have an SEO on their own, but at the same time, they may affect your general SEO. If you duplicate an image, it isn’t nice for your SEO. If you upload an image on your website, you should give a good description and alt text to rank correctly. The alt text is there to help people who use screen readers to surf the Internet.
- Poor writing structure
Writing for SEO purposes isn’t about knowing the right words to use and enjoying the topic. It’s about providing the best information, void of fluff. You need to know how to add your keywords naturally and give enough information that the user needs. Most importantly, you should follow all necessary headings, H1, H2, and H3, on your articles.