Should You Join TikTok? What to Consider


To join TikTok or not, that is the question! And for many small businesses, the answer is a resounding yes. In fact, the app has been downloaded 2 billion times globally or over 25 percent of the Earth’s population.

In the following article, we’ll be discussing some of the considerations that you need to make before joining the juggernaut. Let’s begin!

  1. How You Will Use It

Before you start a TikTok profile, determine how you will use it. Part of that means getting on the platform and seeing what’s trending and what the content of some of the videos is.

As a business owner, find the nexus between what’s popular and what you actually do. From there, start generating some content ideas. You might even build a preliminary content calendar, but always leave room to jump onto emerging trends.

  1. Your Comfort With Video

To grow on TikTok, you have to be comfortable making videos. Most TikTok users are also the stars of their videos. If you’re not comfortable being on camera, you need someone who is or at least a unique visual workaround that makes the content interesting without putting you front-and-center.

  1. Your Ability to Produce Video Relevant to TikTok Demographics

You often can get TikTok views and followers by paying for them, but keeping them will require building a platform that makes people want to come back for more. To do that, study the demographics of people who are the primary TikTok users.

TikTok users skew younger, toward Generation Z. That means any relevant content that you produce for your business should be comfortable speaking to that demographic.

  1. How to Partner

TikTok has added many bells and whistles since it first caught on. Many of these, such as the duet feature, make it easier to collaborate and create with other TikTok users. Whenever anyone asks you why join TikTok, consider telling them that it makes it easier to build mutually beneficial partnerships.

  1. Its Impact on Your Other Social Media Channels

One of the benefits of TikTok is that it can grow your notoriety on other social media channels and even your native platform. Tapping into current trends and that massive audience of active users can get your brand noticed on Facebook, Twitter, Instagram, and even your personal website. Make the content concise, compelling, and entertaining, and enable others to know what you have going on elsewhere.

  1. How to Build a Following

One of the first things many small businesses do to compete is buy TikTok views. This improves social clout and places their account into a position to engage the community of followers so that it becomes easier to grow organically.

You might consider holding off on purchasing views until you have something worth saying. In other words, put your money where your content is.

Join TikTok if You Want to Capitalize on a Growing Trend

The decision to join TikTok can help you capitalize on an emerging trend that has grown rapidly in the last two years. It’s still early enough to not get lost in the shuffle, so weigh the considerations above.

When you have a good content strategy in place, launch! Good luck. For more digital marketing tips, make sure you check out some of our additional posts.