In both life and digital marketing, we have a tendency to focus solely on one or two key things while overlooking something else that could be just as significant. When trying to increase the performance of your website, keep in mind that you must consider a variety of elements at the same time. It takes more than SEO to improve your ranking in the SERPs.
Your website should be built professionally otherwise that all organic traffic will be wasted. Many people are unaware of how SEO and site design should work together. If done correctly by a trusted top web design company India, your website visitors should not notice anything you’ve done for SEO if components blend and flow together effectively.
So, what are the factors that function together with respect to SEO and site design? Check out how website design and SEO are interlinked with each other.
Table of Contents
Compatibility With Mobile Devices
Anyone with even a rudimentary understanding of SEO or web design should be aware of the importance of making your site mobile-friendly. Indeed, you are already a few years behind if you have not made the effort to do so before.
In 2015, Google adopted mobile-friendliness as a ranking consideration. That was more than a decade ago. In 2017, the search engine giant launched mobile-first indexing. Although it’s evident that Google values mobile-friendliness, many websites are yet to catch on.
The number of people looking at desktop computers has decreased over several years, while the number of people looking at mobile devices has continuously climbed. You could risk alienating half of your users by not having a mobile-friendly website design.
A high bounce rate on a website due to a phone or tablet that doesn’t load it properly can send Google unfavorable signals, and this may result in a bad ranking for your website.
Design That Is Simple To Read
If you’ve been working on boosting your SEO, you’ve probably spent a lot of time thinking about content. Some people may not know how much of an impact a website’s design has on your content.
Due to poor web design, users may be unable to read when they came to your website.
You’ve probably visited a website where the material was difficult to understand because of the layout. It may have been a light color on a white background or a dark hue on black. However, color isn’t always the issue. It’s also possible that the writing is excessively huge or small, or that it’s written in a difficult-to-read typeface. Those that are difficult to view on any device or desktop, as well as websites that are not mobile-friendly, will be quickly abandoned.
Web designers know how to develop websites that make it simple for customers to consume your content. White space, line length, and any additional features such as graphics can all have an impact on how visitors engage with your website. Also, keep in mind that when picking a web design format, people with impairments should be taken into account.
Website Loading Time
Do you know what’s slowing down your site? It’s possible that it has something to do with your website design.
Remember that page speed is a proven ranking signal, so spend time optimizing your images, removing unnecessary plugins, enabling browser cache, and so on to speed up your site. Now, you may believe that your website loads quickly enough, but you have no idea how long customers are ready to wait. Your website should take no more than two seconds to load. You can achieve this easily if you take help from an efficient web design company India.
When your site takes longer than three seconds to load, up to half of your visitors are likely to quit it. On mobile devices, page performance is even more crucial because users are less willing to wait.
Not only are users concerned about page speed, but Google has also taken that into consideration. Google’s ability to crawl your website is influenced by its speed. You should consult with a renowned web design company India to effectively increasing the speed of your website.
When it comes to crawling your website, web design can aid in a variety of ways. If you want search engines to crawl your website more intelligently, you should have a sitemap in place.
Your sitemap provides a map of all of your website’s pages and content to search engines. This allows you to inform search engines which pages on your site are the most significant.
For established websites, as well as the newer ones that may not yet have any external links, this is a very critical aspect for SEO. Sitemaps not only help search engines but also help users navigate. You can use the map to navigate the way around by a new visitor to your website. Sitemaps also provide vital info about your web pages, which can help them to rank higher in search results.
Obtaining User Confidence
Gaining trust is an important aspect of improving your website’s ranking. There’s no denying that most people form opinions soon, and it’s hard to change their thoughts once they do.
We’ve grown accustomed to seeing flawless websites that deliver exceptional user experiences. When we visit a website, we expect to see something like this. We want something that is simple to use, straightforward to browse, and can provide us with the information we need quickly.
Most consumers will have a negative view of a website if it appears old and outdated or is too difficult to use, and they may leave and never return. Your website may provide a product or service that is exactly what people are looking for, but it does not communicate this. A poor website will give the impression that your company or group is not interested in putting up the necessary effort.
Web design and SEO work best together, and enhancing your web design doesn’t have to be complicated.
Keep these tips in mind while you create your website with the help of a web design company India, and you might just start seeing those higher ranks you’ve been after.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Lifestyle Design, Branding Firm, Exhibition design etc..