You’re convinced social media marketing is a great fit for your online presence as a small business. Excellent decision! Why wouldn’t it be? All it takes is a quick glance at the time people spend on social media platforms to know just how much time the average individual spends on one!
Are you thinking, “I have to find a solid digital marketing agency near me to get this party started”? Great first step, we think.
But before you dive in, here are a few things we think you ought to know about social media marketing for small businesses. Read on to learn more!
Get Up Close and Personal With Your Audience
In many ways, using social media marketing for your small business is like suddenly gaining superpowers. No, sorry, you can’t fly, there’s no x-ray vision on the cards (yet), but you do get to tailor content to the precise audience you’re trying to reach. For a small business trying to make it big in the world of marketing, this is nothing short of a superpower!
Instead of shouting into the void about your business and hoping against hope that the right person hears you and is interested enough to want to know more, social media lets you have a direct and intimate conversation with your target audience.
Of course, to do so, you need to know who your audience is. Data-driven approaches to social media through analytics are a powerful way to figure out who is interested in you: who’s interacting with your content, who’s gotten close to buying something from you, and so on.
Once you know who your dream audience is, you can get brainstorming your expansion. This is the next step.
Be a Business With a Plan
While you’re likely already familiar with social media plans as a personal user, digital marketing on social media platforms is a whole other ballgame and needs a little more thought and planning.
It’s well worth the time and effort to create a social media plan as you start out. Think carefully about the goals you hope to achieve with your social media presence and take a close look at what your analytics tell you about your current situation.
You can also get a sense of what works – and what doesn’t work! – by taking a look at what others in your niche are doing on their social media. Ultimately, however, your goal must be to stand out and create a unique persona for your small business in your domain.
Choose Your Social Media Platforms Wisely
You know the old saying that says – too many cooks will end up spoiling the broth? It applies to social media marketing strategies as well. You don’t have to have a constant and effective presence on every single social media platform out there.
As you figure out who your target audience is and what they like and dislike, you will likely also discover where they spend most of their time on the internet. Your preliminary research should, consequently, allow you to choose which social media platform you should focus on.
Another factor to consider when choosing platforms is the kind of content you are comfortable creating. Time and time again, you will find emphasis on the fact that content rules above all in social media marketing. It will not matter, therefore, that all your audience is on YouTube if you don’t like making videos!
The Upshot
There is, ultimately, no one size fits all approach to social media marketing. Your best bet is to use different platforms to potentially reach different parts of your audience or in different ways. Thus, your goals for each platform will likely be different.
Hiring the best social media marketing agency for your small business can help. If you’re on the lookout for one, we suggest choosing AdLift. It is one of the leading SEO agencies that has taken social media marketing to the next level for a lot of clients. Contact them today and build a presence for your brand online.
