Digital marketing for law firms is essential in the current fast-paced technological world. Many businesses are creating websites to attract potential online clients.  As law firms establish digital marketing strategies, the number of websites grows significantly. This increase in the number of websites builds competition.

For law firm’s websites to stand out in this competition, they need to establish SEO. Search engine optimization is getting pages to rank higher in search engines such as Bing and Google. People discover content through search. Higher ranks in the search engines increase traffic to a website.

Ranking high on search engines helps law firms to find clients easily. Having the right tactics in SEO improves the search appearance. The law firm will generate more traffic and increase conversions. With web competition increasing daily, there is a need to optimize the searches. Here are seven tips to acquire more clients with SEO law firm services.

1. Have An Authoritative Website

Law firms need to have authoritative websites to be competitive in the legal field. The websites are the firm’s front door and function as foundations of digital marketing efforts. Basic information about the law firm, such as the services offered, is found on the website.

An authoritative website is well designed. It is simple to use and optimized for mobile. The website should include a contact and location detail to make it easy for clients to locate the law firm. Law firm SEO services such as content writing and local keyword optimization are efficient in creating authoritative websites.

The website should have an accurate reflection of services offered in the law firm. Consultations can revolve around queries on legal issues and the potential to welcome clients to the office. The website can also offer free consultations to build an online reputation and increase traffic.

2. Establish The Firm’s Keyword

Law firm SEO services start with establishing keywords to rank on different search engines. The keywords are phrases added to the web content for clients to find the site via search engines. Google and other search engines use the key phrases to determine the relevant content for specific search queries.

The keyword links what the clients are searching for and the content to fulfill the need. Keywords are about the clients. There is a need to understand the needs of the clients and the type of content they seek. Talking to clients and frequenting community groups is one of the ways to find keywords.

There are also tools to help in optimizing the keywords. Some examples include Semrush and Moz. However, there are free ones such as Google Trends. Answer The Public can help identify relevant questions and searches.


3. Integrate Keywords In The Website Content

Research on the keywords and determine how they rank. Incorporate the high-ranking keywords into the landing pages, the home page, and blog posts. Use the keywords on title tags, the first place that search engines scan. Title tags are the actual link text that appears on the search engine result page.

The title tag is the means of navigation of online law firm clients. It is what they see on their web browsers. Keywords are also used on meta description tags. The meta keywords should relate to the content. Headers and subheaders should also have keywords to benefit people scanning through the web content.

The law firm’s web content is the backbone of the website. The keyword density in the web content determines the search results. However, it should be captivating to read to increase the conversion rate.

Clients in your location find you easily if you incorporate local keywords. The search results will likely show the client firms around them.

4. Publish Great Content

Search engine optimization and content marketing are interconnected. High-quality content is SEO relevant.

Quality content generates a high clickthrough rate. The more clients visit your site, the more the site ranks higher on search engines. The website will also generate backlinks to compete with other law firms.

Consistency in developing relevant and authentic web content also boosts rankings. Having useful information increases online visibility, and the firm will cover a variety of search questions. Blogs offer the opportunity to delve deep into related keywords on the landing pages and the homepage.

Publish Great Content

5. Include Metadata and Title Tags

Meta tags are unseen tags that make it easier for law clients on different search engines to determine the firm’s web content. Title tags and meta tags suggest to potential clients about the firm. They also inform search engines algorithms about the website for higher ranking.

The title tag is a hypertext markup language component that indicates the title of the firm’s webpage. The title tags appear in search engine result pages.

6. Include Links

The links cite the reference with a clickable link that takes clients directly to the reference page. The clickable link is called a hyperlink, whereas the anchor text is the clickable part of the text.

The phrase contained in the anchor text helps establish the ranking of the page by various search engines. The anchor text is connected to the linked page. SEO-friendly anchor text should encompass the target page relevance and have low keyword density.

The firm should be listed on legal directories such as to link it to the website. Business collaborations can also be a source of links.

7. Complete the Firm’s Google My Business Page

Google My Business is a professional yet free website for firms. It is created using details of your business and has an auto-update option. This website helps to communicate with clients across the google search.

Completing the firm’s Google My Business page enhances online visibility. It is easier to create an account on the Google My Business page. You only head to and sign in with a Gmail account. You then open the location of the firm.

The Google My Business page provides critical information about the law firm to potential clients. Photographs, areas of practice, contact information, and location can be accessed on this page.

My Business Page


Websites with optimized keywords and quality web content rank high in search engines. For a law firm to have traffic on the website, it needs to apply these SEO services. In this digital era, many clients are sourced online. Search engine optimization, therefore, ensures the firm acquires more clients.


Please enter your comment!
Please enter your name here