Every second that passes, more than 40,000 people use Google to look for anything. This is a significant number of people. This adds up to more than 5.6 billion searches each day, which is a significant amount.

Many individuals are still baffled by the concept of search engine optimization (SEO). You should consider search engine optimization as part of your marketing strategy no matter what type of business you own or what type of customer you service. Maintain up-to-date knowledge on algorithm updates as well as customer-tailored creative material to stay on top of the game.

SEO data is extremely crucial for boosting your website’s rankings and for assisting you in making important decisions about how to attract more visitors.

Some SEO STATS that will blow your mind:

• 46% of all Google searches are aimed at finding information about the area in which the user is searching.
• 72 percent of people who did a local search went to a store in a five-mile radius.
• It turns out that 97 percent of people learn more about a local business on the internet than from any other source.
• 88 percent of smartphone searches for local businesses lead to a call or visit in the next 24 hours.
• mobile users are more likely to call a nearby business if the business’ website is mobile-friendly.
• By 2021, mobile devices will have a $1.4 trillion impact on local businesses because they will be used more and more often.
• By the end of the day, 18 percent of people who used their phones in their area bought something, compared to only 7 percent of people who used their phones outside their area.
• Almost 78 percent of mobile location-based searches lead to an in-store purchase.
• For “near me” or “close by,” searches have gone up more than 9000% in the last two years.
• SEO services are anticipated to cost $79.27 billion in the United States in 2020. This is how much money brands and agencies will spend on them.
• Google aims to make $39.58 billion in digital ad sales in the United States by the end of 2020, which would give them a 29.4 percent share of the US digital ad industry. This is a decline of 5.3 percent from Google’s $41.8 billion in revenue for 2019.
• Net search ad income in the United States will shrink by 7.2 percent in 2020.
• SEO costs more than $5,000 a month for most firms.

Why Should IT Services Companies Pay Attention to Organic SEO?

Many businesses believe that search engine optimization (SEO) is a magic formula or a magic bullet, but this is not the case & therefore you need to know how to do SEO in WordPress.

Because the process of doing SEO is still unclear to them, they believe that concentrating solely on SEO for a short period of time will resolve all of their businesses’ web-related issues. SEO is actually a component of a larger online marketing strategy that aims to attract more visitors to your site and encourage them to interact with your content.

Despite the fact that we agree that pay-per-click advertising has its place, we believe that organic search traffic is more valuable than traffic generated by paid advertisements. The reason for this is as follows:

1)  SEO Establishes Credibility and Trust

The goal of an experienced SEO is to build a strong foundation for a beautiful website that is easy to find in search because the brand and its digital properties are trusted and credible. It takes a lot of things for a website to be seen as credible by search engines like Google.

In addition to the things that were already mentioned, authority grows over time because of things like:

• People make natural connections, which is what this means.
• Users behave in a way that is good.
• Signals that are made by machine learning.
• On-page elements and how to improve your content.

However, developing that authority will help a brand more than most, if not all, of the other ways to improve digitally. When it comes to real life, it’s not possible to build trust and credibility right away. Over time, authority is gained and built up.

Adhering to Google’s E-A-T principles is the best way to be successful.

Time, hard work, and commitment are needed to build a brand into an authority. It all comes down to providing a valuable, high-quality product or service that customers can trust, and that makes them feel safe.

2)  In order to hear what customers have to say, SEO is your best bet.

SEO exposes what customers want and need, ranging from macroeconomic trends to detailed consumer intent to name a few examples.

Search engine optimization data and formats – whether spoken or written – give us unambiguous signs of user intent and behaviour.

It achieves this in a variety of ways, including:

• Information derived from a search query.
• An examination of the search engine results pages.
• Insights from analytics data and artificial intelligence are presented.

3)  Local SEO Means Increased Engagement, Traffic & Conversions

Because of the growth and widespread usage of mobile devices, local search has emerged as a critical component of small businesses’ overall success.

Increasing the attractiveness of your digital properties to individuals in a specific geographic location will help them find you faster and more readily, if you want them to do so. This brings them one step closer to reaching an agreement. A brand’s message must be effective on a local level. Local SEO focuses on individual neighbourhoods, towns, cities, regions, and even states in order to achieve this.

SEO professionals accomplish this by ensuring that the brand’s website and its content are both well-optimized. As part of this process, they also ensure that the site has local citations and backlinks, as well as regional listings that are relevant to the geography and business sector in which the brand operates.

First and foremost, make certain that a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles are all properly configured to assist customers in locating them.

Wrapping this up

SEO’s role has grown a lot in the last few years. In particular, SEO helps consumers when in need, and implementing robust, quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts.

If you want your business to be successful in the future, you need SEO. SEO has its problems, but the opportunities it gives you can help any type of business be successful now and in the future.