Tips from Michael Osland to make your brand’s website effective

Did you know that 83 percent of mobile users say they are more likely to visit a site if it is optimized for mobile devices?

With so many users using smartphones to connect with their favorite brands, having an effective mobile website has become one of the most important aspects of online marketing. A recent survey by Bloom Reach found that 83 percent of mobile users say they are more likely to visit a site if your site is optimized for mobile devices. Mobile users also said they want quick access to key information, a compelling call-to-action, and easy contact methods such as phone numbers and email addresses. Yet despite this, 38 percent of companies have no dedicated apps or native websites explicitly built for; according to the report from eMarketer, US Businesses Are Failing Mobile Users.

The numbers are alarming says Michael Osland – 50 percent of smartphone users have dropped their service with a company due to poor customer service/support issues. The number one reason consumers are leaving is that the business isn’t meeting their needs.

According to recent surveys by the Content Marketing Institute and Demand Metric, content marketing spending will increase by 13 percent in 2014 to more than $60 billion. That means that 83 percent of companies are celebrating this holiday season after investing in content marketing during the year.

Build content for your audience – Michael Osland

However, companies are not focusing on building an audience with their content, which is the only way to make the necessary connections for conversions. According to a survey conducted by Econsultancy, “61% of brands are struggling to prove ROI from content marketing”. The problem is that creating more content does not increase traffic – it increases noise.

Companies must be willing to invest in distribution through distribution channels such as PR and social media promotion for this increased publishing volume to yield any results. SEO & SEM professionals know that Content is King when it comes to drawing links, shares, likes, and +1s online…as well as conversions… But most importantly, you can’t have effective SEO or SEM without having an effective website that gets results, from PDF Converter.

If you’re looking to turn your brand into a magnet for more customers, here are some tips to help give your digital presence the power it needs to drive conversions. When building your penultimate marketing tool, make sure you focus on what matters most: engagement and communication with users. Going mobile-friendly is no longer an option – it’s a must if you want internet users to find your brand online or through their devices.

And don’t forget about content distribution – this is essential for attracting potential customers looking for what you offer online. If you manage these two aspects effectively, more of your site traffic will generate conversions for you on and offline.

Here’s a bonus tip: Make sure that you keep your social media following engaged by posting fresh, consistent, and valuable content that is conversational in tone and represents your brand well. The holidays are nearing – help your customers find the perfect gift for any occasion with your digital assistance!


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