What Are the Main Components of Marketing?

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Marketing is a broad term denoting a variety of activities designed to reach out to the public. Local marketing services can be used to attract potential customers, facilitate transactions and enhance brand image. A marketing system is a comprehensive plan enabling all market players to provide and receive: facilitating deals and helping buyers and vendors interact. Marketing is an ever-changing arena requiring constant adjustment. It involves the use of technology, market strategies, marketing plans, advertising techniques, customer service skills, and other related disciplines. This is an evolving field and demands continuous research, development, and implementation.

Components Of Marketing

Marketing has three main components of the marketing strategy, the marketing processes, and the communications mix. A thorough understanding of each of these components is essential before beginning any marketing initiatives. Market strategies are a set of strategies that are developed over time and altered as business needs change. The marketing processes incorporate those elements which are directly involved in the marketing activities.

Marketing systems are an integration of the marketing strategy with various other disciplines and activities. Marketing systems might include product development, research and development, pricing, advertising, sales, public relations, and promotions. In some cases, there is a single marketing system covering the different aspects of the business firm. 

A comprehensive marketing system should cover all the marketing activities necessary to gain a competitive advantage. While developing a marketing system to increase sales, marketing systems take on many different forms. This could be anything from using Jaynike to increase traffic towards YouTube promotional content to email marketing plans. 

Getting Ahead Of Rivals

One way to gain a competitive advantage is through developing a targeted market coverage that is specific to the needs of your organization. The market coverage must be well-tailored to meet the specific needs of the customer segments. For example, if you are looking to increase market coverage for IT services, it will be of great value to focus on professionals who deal with IT issues such as help desk support, technical support, network security, database management, software installation, and maintenance. You can also make use of specialized media such as brochures, websites, directories, mailing lists, and social network sites. With this form of the direct sales force, you can target the potential customers based on the need they have for IT solutions and the kind of solutions they require

Another way to increase market penetration and build leads is to develop a strong marketing strategy that will enable you to reach your ideal clients and convince them to avail of your products or services. This is known as the marketing plan. It helps in creating awareness about your products and services in your chosen target market segment. It also enables you to initiate conversations with your ideal clients and prospects and make them aware of your brand and products. Through the extensive use of media, such as print, electronic media, radio, and television, you can also increase market penetration.

Different Types Of Marketing Tasks

Marketing tasks can also be divided into different sets of tasks to suit the varying needs of a company. Among this set of tasks are event marketing, customer contact marketing, direct mail marketing, registration marketing, specialty marketing, and mobile marketing. Depending on the kind of business you have and the level of competition you face, the marketing system you use should differ. It should be flexible to cater to the changing needs of your business, be it from a small business to a large conglomeration of businesses. For this, you should develop a comprehensive marketing plan that should be customized according to your company’s specific needs.

Other activities that are undertaken by a marketing system include distributing printed materials and brochures to potential clients and prospects, distributing flyers, providing free information, and educating people about your products and services. A lot of companies conduct social marketing programs on the internet, as this form of marketing has become very popular nowadays. It involves creating a website for your business, inviting people to visit it, and selling products and services via e-mails. It is important that you choose your distributors carefully as poor quality distributors may result in wasted marketing efforts. The distribution channels that you use should be reliable as well. A black market distributor may cause you to lose a lot of money, whereas a good distributor will increase sales for you.


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