Why Choose a Custom Website over a Template-Based Website?

There are many reasons to choose a custom website over a template-based one. The most important reason is your branding needs will be met with a custom design. Template-based designs come in hundreds of different variations, which can make it difficult for people to find the perfect look and feel that represents their business or organization. A custom website can provide a unique look that matches your visual branding guidelines.

A custom website is one in which you are able to make changes without relying on a developer. Custom websites are much more flexible because they’re built for that specific purpose, and the programmer has worked closely with you throughout development.

A template-based site doesn’t allow any variations beyond what was programmed into the original design! If there were options presented at checkout time, then these would also influence later elements such as fonts and colors throughout development.

Below are some of the reasons why you should choose custom-made websites over template-based websites:

  • RoI and Conversion Rates

A custom website will do a better job of converting visitors into customers. It is easier to tailor a page for your business and its products, so the design feels more personalized. This leads to higher conversion rates which means you get more sales from people visiting your site. You can also have marketing messages that are relevant in order to encourage potential buyers to purchase something if they intend on coming back at some point before making their final decision.

A custom website is also more likely to have a high return on investment. This means that you are making money off the time and resources invested into it, which will make your business grow in ways you didn’t expect.

On the other hand, template-based websites do not offer all of these benefits. Template websites may have multiple distractions that could prevent people from clicking on your products/services and leaving their details for you to contact them in the future.

  • Design and Functionality

The main reason people choose templates is that it’s easy to get a website up and running. This is not the case with custom websites, however, if you are looking for something that will be unique and stand out from your competitors then this should definitely be considered as an option! If done correctly, custom web design offers increased functionality which gives you more control over how your site looks and operates; allowing users to interact in ways that help them achieve their goals.

  • Control over CMS Platform

Another reason to choose a custom design is so you have 100% control over the functionality of any CMS platform. With template-based websites, it’s possible for users to gain access to features they don’t need or find ways around security measures. A good web developer will work with you during the planning stages and customize exactly what functions are needed based on how your business operates online. This way every user has only the tools available that they actually need—no more, no less—so everything runs smoothly without the worry of unauthorized use or data breaches.

  • Search Engine Rankings

Another benefit to having a custom-designed site is improved search engine rankings (SEO). SEO continues to be a huge part of how well your site ranks in search results. With a custom website, you can take control and ensure that the design is fully optimized for specific keywords to help it rank higher with Google, Bing, or other search engines.

Custom websites rank higher than template-based sites in Google and other search engines. This is because they are built for a specific audience, rather than the masses like templates. Search engine spiders can quickly index custom content to give you priority when someone searches for your service or product type. The more often it appears in search results, the better chances of conversions and sales!

  • Flexibility and Scalability

Custom websites are the best way to get a fully customized site, one that will grow with your business, and keep up with the competition. Custom websites are the most flexible option available. You can be sure you’ll have access to new features as soon they come out by choosing custom rather than template-based websites.

With Template-based sites, it is often hard to upgrade due to their limited flexibility. Most template-based sites offer limited customization allowing users access to only one layout option. This means if you want to make any changes – changing text, images, or videos – getting these updates done takes so much time going back and forth between a web developer and client trying to figure out what’s possible within a particular theme—or which way around certain features need to function so nothing breaks on the backend when published.


While there are certain challenges in creating a custom website from scratch—which involves hiring web designers and developers to work on your project—any worthwhile investment will eventually pay off in dividends if given enough time.

Though template-based websites have been around since the early days of internet development years ago, they remain just as relevant today due to their ease of use and quick implementation times compared with custom website design options.

A custom website is your best bet when it comes to building a strong online presence. By opting for the more unique and individualized option, you’ll enjoy benefits like increased brand recognition, higher ROI with customer interactions, better search engine optimization (SEO) rankings than websites using templates or themes, plus many others.


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