Social media can often feel like a popularity contest. For many, the most important thing about social media is keeping their follower and like counts up so that they maintain their popularity. This is definitely also true of TikTok, a platform that allows you to track your analytics and see how you’re performing on a daily basis. Having more TikTok followers isn’t the be-all and end-all of the platform, but it’s certainly extremely important. Here’s why having TikTok followers is crucial if you want to be successful on this popular app.
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Famous TikTokers have lots of followers
If you want to see the correlation between TikTok followers and success on the platform in action, just take a look at any famous account. Charli D’Amelio has amassed 127.9 million followers, while illusionist Zach King, who has the most-viewed TikTok video of all time to date, has 66.1 million. It should be obvious that gaining followers directly corresponds to increased prestige and prevalence on TikTok. That’s why many users turn to platforms like https://tikfreefollowers.com/ to help them build a following while they create their content.
You’re starting at a disadvantage
If you’re thinking of starting up a TikTok profile right now, then you’re already at something of a disadvantage. Early platform adopters had more followers to choose from; they had less to prove, and more of a pool to draw prospective followers and fans from. Now, however, people need more to entice them to follow you. Getting more followers is an important step on your journey to becoming a prominent TikTok influencer simply because you will need to show people that it’s worth sticking with you when they could simply follow someone else.
More followers means more engagement
Engagement is one of the most crucial statistics to track when it comes to your TikTok account. Your follower and like numbers are important, of course, but you also need to make sure those followers and likes are translating into more actual engagement, i.e. more users commenting on your videos. That holds true whether you’re a brand or an individual influencer, but one universal truth remains: if you get more followers, then more people are seeing your content, which means more people will feel inclined to comment on it overall.
Brands like to see more followers
If you’re an influencer, then collaborating with brands on TikTok is essentially your bread and butter. You need to attract brands to your profile so they can see you’re worth collaborating with, and one of the best ways to do that is to show them you have a high follower count. If brands see that you don’t have many followers, they may ignore you in favour of an influencer who does; after all, they want their products or services to be seen by as many people as possible. Having more followers will stand you in good stead if you want to make a profit from TikTok.
Followers beget followers
Sometimes, if TikTok users see that you already have a high follower count, they may choose to add themselves to that list just because they’ll think you’ve already got a significant profile on the app. This works in reverse, too; some TikTok users may not follow you if they see you don’t already have lots of followers. It’s an unfortunate fact that popularity often creates more popularity, but it’s something you’ll have to contend with as a TikTok influencer. The more followers you have, the more you’ll get, which sounds paradoxical, but it’s often true.
Brands need followers to stay relevant
As a brand, having more followers shows that TikTok users are latching on to what you’re doing, which is incredibly important. The last thing you want to do as a brand on TikTok is to fade into obscurity, and having people who want to follow you shows that there are still users interested in the content you’re creating. Influencers may need followers to attract brands, but the inverse is true too; brands need followers to show influencers they’re worth collaborating with. If you’re a TikTok brand, don’t underestimate the value of having a high follower count.
You won’t just be a flash in the pan
While it’s certainly true that you don’t need a lot of TikTok followers to go viral, retaining the people who love your viral video is much more difficult. Going viral is one thing, but as any flash in the pan YouTube star will tell you, it takes a lot more than that to retain a loyal following. One viral video will make you into a meme, but a dedicated fan base will turn you into a consistent success on TikTok. That’s why you need to build yourself a following rather than just relying on occasional breakthrough videos to create a profile for you.
Followers feed into likes
Two of the most important metrics on TikTok are followers and likes. If you have more followers, then it stands to reason there will be more people to like your content, which means that you’ll build your profile and therefore gain more followers. In this way, followers and likes are something of a closed loop; more followers means more likes, and more likes means more followers. This is how many influencers build profiles for themselves, and it’s how you can work towards some measure of success for yourself on TikTok as well.