Do you need help to get more leads and phone calls from your Google My Business (GMB) campaign? Do you need help optimizing your Google Maps listing to generate more phone calls? 97% of people learn more about the company from its online presence compared to any other sources.
Worry not! Go Click On will share ten effective ways to get more phone calls from your Google My Business listing and optimize your Google Maps listing.
- Verify Your Google My Business Listing
The first and foremost step in optimizing your GMB listing is to verify it. Verification is essential because it shows that your business is legitimate and trustworthy. Once your listing is verified, potential customers will likely call your business.
- Optimize Your Business Description
Your business description should be detailed and informative. It should include your business’s unique selling proposition and your services. Also, include relevant keywords that people might search for to find your business.
If you’re looking to boost your business’s online presence, optimizing your business description is essential. A well-crafted business description can make all the difference in attracting and retaining customers. By incorporating relevant keywords, showcasing your unique selling proposition, and highlighting your essential products or services, you can ensure that your business description grabs attention and ranks higher in search results. A compelling business description conveys your brand’s story and values and helps you stand out from the competition. So, take the time to optimize your business description and watch your business thrive in the online world.
- Encourage Customers to Leave Reviews
Reviews are critical to the success of any business, and GMB is no exception. Encourage your customers to leave reviews on your GMB listing. Positive reviews will boost your business’s reputation and increase the likelihood of people calling your business. It increases Google ranking for Local SEO as well. People can directly leave a review for the company without it having the need to download the app.
Here are some tips for encouraging customers to leave reviews:
- Ask for reviews: Encourage customers to leave reviews by asking them directly. This can be done in person, through email, or via a follow-up message after purchase.
- Make it easy: Provide customers with clear instructions on how to leave a review. Share a direct link to your Google My Business listing or include step-by-step instructions on your website or social media channels.
- Respond to reviews: Show your customers that you value their feedback by responding to positive and negative reviews. This demonstrates your commitment to customer service and can encourage others to leave reviews.
- Offer incentives: Consider offering discounts or special offers to customers who leave a review. Just follow Google’s guidelines and avoid offering incentives in exchange for positive reviews.
- Use signage: Display signage in your business location, encouraging customers to leave a review. This can be a simple sign on your storefront or a note on your receipts.
By encouraging customers to leave reviews, businesses can improve their online reputation and attract new customers. It’s important to always respond to reviews, whether positive or negative, and follow Google’s guidelines for soliciting reviews.
- Use High-Quality Images
High-quality images can make your business stand out on GMB. Use professional photographs of your business, products, and services. Make sure your images are clear and of high resolution. This will help potential customers get a better sense of what your business is all about.
- Add Your Business Hours
Make sure to add your business hours to your GMB listing. This will help potential customers know when your business is open and when they can call you. It’s also essential to keep your business hours up-to-date.
- Include Your Phone Number
Make sure to include your phone number on your GMB listing. This will make it easy for potential customers to call you. It’s also a good idea to have a separate phone number for your business to track the calls generated from your GMB listing.
- Use Google Posts
Google Posts is a great way to promote your business on GMB. You can use Google Posts to showcase your products and services, promote events, and share business updates. Use eye-catching images or videos and clear call-to-actions to encourage people to call your business. Again, having Google Posts is for free, so having an opportunity to tap into customers directly, is a win-win situation.
- Use Messaging
Messaging is a new feature on GMB that allows customers to message your business directly from your listing. Ensure to enable messaging on your listing and respond promptly to any messages you receive. This will help build trust with potential customers and encourage them to call your business.
- Monitor Your GMB Insights
GMB Insights provides valuable data on how people interact with your listing. Use this data to optimize your listing and improve your chances of getting more phone calls. Monitor your GMB Insights regularly to see what’s working and what’s not.
- Advertise on Google
If you want to take your GMB campaign to the next level, consider advertising on Google. Google Ads can help you reach more potential customers and increase phone calls. You can target specific keywords and locations to ensure the right people see your ads.
In conclusion, optimizing your GMB listing is essential to generate more phone calls and leads for your business. Go Click On will help you to improve your GMB campaign and optimize your Google Maps listing. Remember, GMB is a powerful tool that can help you grow your business, so use it to its full potential.