Social media has revolutionized how people connect, communicate, and shop online. As social media platforms have become an integral part of people’s lives, businesses have also started leveraging these platforms to reach new customers and drive sales.
Social commerce is an emerging trend of directly buying and selling products or services through social media platforms and the brand’s social commerce websites.
According to a recent study, it was concluded that 55% of consumers have purchased based solely on social media content.
In this blog post, we’ll explore the top five social media platforms for social commerce and how businesses can leverage them to boost their online presence and drive sales.
Social commerce
First, let’s clarify the basics, social commerce is a mix of social media and e-commerce. It is the practice of turning social content posted by customers shoppable and bringing it to the e-commerce platform.
This is a new era, and traditional methods don’t provide people the convenience of shopping from home with one click.
Not only this, the visitors get existing customers’ recommendations. This has opened up new opportunities for businesses of all sizes to reach a broader audience and increase their online sales.
Benefits
Social commerce has many benefits; integrating it with social media content allows you to access those advantages. Social commerce also offers brands a platform that reaches a larger audience, be it social media platform or directly your brand’s social commerce website.
To learn some more plus points, keep reading.
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Better Experience
Businesses can offer a seamless shopping experience that allows customers to purchase products without leaving the platform. Customers can shop and order without any hassle and get the convenience of shopping from home.
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Increased engagement
Social commerce can increase engagement with your viewers by allowing them to interact with your brand and others through product reviews and recommendations.
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Growing audience
Integrating social media platform content into your social commerce can increase your audience. It provides valuable social proof, builds trust, and increases engagement and reach.
All these advantages ultimately make your sales higher and take your brand’s revenue high.
Social platforms
Various platforms are available, including Facebook, Instagram, Pinterest, TikTok, Snapchat, and many more; each offers unique features and opportunities for businesses to showcase their products and reach new customers.
Keep reading to learn more about some of them and how integrating them will lead your business toward better results.
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Instagram
With so many people on Instagram, this is one of the best platforms to connect customers with the brand through content. With the help of visually engaging content available for viewers, they have so much to scroll through and get enough information about the brand and its products.
Instagram offers features to brands, such as curating a shoppable gallery that can be used as a magnet pulling customers. Another quality is the ‘shop the look’ link, allowing consumers to shop directly without leaving the app.
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Taggshop
This is one of the most famous social commerce platforms. It allows brands to collect from social media and display the available visually appealing content on their websites, thus making shopping less time-consuming.
Taggshop provides live and authentic user content to your brand, which can be turned into a shoppable feed. This acts as a barrier that stops people from bouncing off your website. As a brand, you can add the product link directly to the customer picture, making the customer experience seamless and easy.
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Pinterest
Known for its creative and unique way of display, it also has ‘Pinterest buyable pins.’ Through this feature, brands can showcase their products aesthetically, which fascinates viewers as they also focus on visuals.
This new feature has helped in increasing their sales and, ultimately, revenue. This also gave businesses a cost-effective marketing strategy. This also favored Pinterest, as now people don’t have to go to other shopping apps to search for products and services.
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Bazaarvoice
Bazaarvoice is another platform like Taggshop. With the help of this, you can collect UGC that revolves around your brand and its products and showcase it on your social commerce website. This helps your brand build trust.
Along with working on handing out better experience and facilities, Bazaarvoice also builds trust. They work on generating brand awareness and help businesses to optimize their social commerce platforms in such a way that converts their visitors into loyal customers.
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Facebook
Being 19 years old, Facebook has a reputation and a well-set marketplace. This app has always been a platform where people and brands could sell and buy their products. But they took the initiative to start fresh and create the Facebook shop.
Along with this, the app also provides brands to customize their online store free of cost and display their products creatively. This feature had a drastic impact on small businesses.
Your time to experiment
Social commerce has become an increasingly important trend in e-commerce as more and more people turn to social media platforms to shop and connect with businesses.
By leveraging these platforms and their various features, businesses can reach new audiences and drive sales through social commerce.
Whether you’re just starting or looking to expand your online presence, exploring the different social media platforms, making your social commerce website available, and finding the ones that work best for your business are essential.
