Social media has taken this world by storm. More than 40% of the whole population is on social media to do business, keep themselves entertained, or find opportunities. Social media is something that has taken an essential place in our ecosystem, which can’t be replaced anyhow. But what as a business can you benefit from social media?
Well, in this article, we will discuss the benefits of leveraging social media and how it can be a game-changer for your business.
1. Create a brand recognition
Remember the old days, when you had to spend thousands of millions of dollars just to tell them a few things about your brand? But time has changed with social media. Now, you can very quickly present your business in front of thousands of people (if not millions) without even spending a single dollar. Yes! That’s true. You simply need to make a social media account with proper branding and post content that describes your brand.
2. Make people talk about your brand.
You can get people talking about your brand genuinely and learn what they think about the brand. A proper social media and content marketing strategy with a perfect piece of content will make people talk about your brand. For example-
Recently, Tesla Motors posted pictures of their new truck and look how people started talking about it. Things they like, dislike about Tesla’s truck, and even their feelings about the company itself.
Doing this can help you get feedback about your product, and if you play right, it can turn your audience into loyal customers.
3. Incredible customer service.
Proper use of social media can help you provide exceptional customer service to your audience. Nowadays your customer is available on social media, and they expect their favorite brand to be there as well. Most customers (even I) try to connect with brands (in case of problems or feedback) on social media because that is an easy way to do so.
Who the hell does even likes those hour-long conversions with customer executives. With the right tools, you can quickly track what people are talking about your brand on social media and what complaints they have posted on social media. Hence, you can save those problems to increase customer satisfaction and the quality of your customer service.
Related: NLP (Natural Language Processing)
4. Drive traffic to your main website.
If you are not using social media marketing, then you are missing out on a huge chunk of traffic. All of your traffic does not have to come from search engines or performance marketing. Using social media in the right way can bring a massive amount of traffic to your website.
Let’s say you run an online bakery and have added a new type of cake to your menu. You can post about this item on your social media handles with stunning graphics and strategic copywriting to lure people into checking out that item on your website.
5. Social media can help you go viral.
How many times have you heard people talking about viral stuff? Many times right? But how many of those viral posts or things were from a simple website or store? I don’t believe even a single viral post was from a casual website.
Virality comes from social media. Social is the right place if you want your products to go viral. Not every time your posts or products go viral but you can hope and create content that tends to get viral. And once you get a viral post, it’s enough to bring a fortune to your brand.
Well, that’s all I am going to cover in this article; these were the few primary benefits of using social media for businesses. There are tons of other benefits, but let’s keep them out of the discussion for now. With the ending notes, I will just say that we should make proper use of social media because it’s like a blessing to the modern business as they can grow with social media’s help without spending millions of dollars.
Senior Data Scientist and Alumnus of IIM- C (Indian Institute of Management – Kolkata) with over 25 years of professional experience Specialized in Data Science, Artificial Intelligence, and Machine Learning.
ITIL Expert certified APMG, PEOPLECERT and EXIN Accredited Trainer for all modules of ITIL till Expert Trained over 3000+ professionals across the globe Currently authoring a book on ITIL “ITIL MADE EASY”.
Conducted myriad Project management and ITIL Process consulting engagements in various organizations. Performed maturity assessment, gap analysis and Project management process definition and end to end implementation of Project management best practices