Many people search for local businesses via their mobile phones these days. In fact, it accounts for half of all internet traffic worldwide. Interestingly, searches for local businesses are growing around 50% faster than mobile searches in general. Microsoft Bing found that 53% of all their mobile searches have local intent.
With stats like those, it’s clear that brick-and-mortar business owners should consider implementing a local SEO strategy to cater for searchers on the move.
If you want local SEO services London based firms will be able to help you find the best method to take your business to the next level.
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What Is Local SEO?
Local SEO is a subdivision of SEO. It specifically focuses on ensuring that your business details can be found easily in the local search results. So whenever your customers are searching for the best products and services close to them, your business will be listed as one of the top results. This will give you the best chance of being picked over your local competitors.
How Will Your Business Benefit From Local SEO?
A local SEO strategy is especially important if you’re a brick-and-mortar business serving specific areas. Here are some reasons why local SEO is crucial:
- It increases your online visibility.
- It encourages more foot traffic to your brick-and-mortar location.
- You’ll attract more targeted traffic, therefore, increase your chances of conversion.
- With strong rankings in both Google Maps and organic search, it’s easier to generate more leads, sales, or inquiries.
- When dealing with your customers in person, it helps to develop relationships, build trust and credibility.
- “Near me” searches increase your review ratings, another conversion boost avenue.
What to Consider When Choosing a Professional Local SEO Agency
The best SEO agencies will have in-depth industry knowledge and deliver first-class local SEO and overall SEO services. With this experience, they look for ways to integrate local searches with your other marketing campaigns.
Ideally, they’ll have case studies or reviews to showcase a selection of the well-known brands they’ve worked with. When an SEO agency is serious about helping you to take your profits to the next level, they’ll focus on the metrics that directly impact it.
Here are some of the services you can expect from an excellent SEO agency. A dedicated team of local SEO experts will work with you to build a strategy customised for your needs and business location. This will ensure that:
- Accurate outside location signals are sent.
- Google receives review signals for locations most relevant to your business.
- Optimizing and review inbound links, on-page SEO, and social signals.
- Help you to grow your local customer base.
They do what’s necessary to ensure your business stands out by getting you to the top of local search results. Consequently, the top of your existing customers and prospects minds.
Working With the Best Local SEO Service in London
As smartphones play a major part in our daily lives, it’s no surprise that the growth in mobile internet access and searching has exploded. For the success of any business offering local products or services, implementing a tight local SEO strategy has become hugely important.
When your online presence is optimized for Local SEO, you can get your business listed at the top of the local search results when people are looking for your type of service or product in their area.
When done right, it drives more traffic, prospects, and leads to your website and physical location. People will learn about your business and how to find you, bringing them a step closer to making a transaction.
When searching for the best local SEO services, London-based team to work with, look for details of their local SEO and organic SEO services. Think about how their specific services can help a business like yours. Also, as the saying goes, “the proof is in the pudding”. Check their client list and case studies to find out their previous client’s thoughts about working with them.