Name Matching Software: Tips for Improving the Conversion Rate of Your Sales Data

Sales Data

Have you ever wondered why sales data doesn’t convert as well as it could? There are many reasons that your sales data may not be performing to its full potential, but there are three main culprits: You don’t have name matching software in place, the sales data is difficult to search, and the lead generation system isn’t integrated with the company’s sales process. Let’s look at how all three of these problems can be solved through name matching software, which can be extremely beneficial to any organization trying to improve their conversion rate of sales data.

Think About What Type of Business You Have

The first step is figuring out what type of business you have. Is it an e-commerce shop? Do you sell mainly direct to consumers or do you have a wholesale operation where clients are purchasing items and reselling them? You need to know these answers so that when you purchase name matching software, you can figure out how it’s going to best help your business. For example, if you’re selling wholesale products then there may be no need to worry about people misspelling names on their receipts because there will be a centralized database which includes all transactions. However, if you’re selling directly to customers on your website then name matching software will provide more accurate data and make it easier for customers to input the correct information at checkout.

Determine What Problems Are Preventing Customers From Making Purchases

Although name matching software has become much more accurate in recent years, it’s still not perfect. If your site experiences a high bounce rate or an unusually low conversion rate, there’s a good chance some customers are encountering issues when inputting information. The first step to resolving these problems is determining exactly what is preventing customers from making purchases. Address issues one at a time and test variations on each solution to determine which is most effective.

Find a Solution

Name matching software has revolutionized data-driven decision making. By highlighting both exact and phonetic similarities between records, it enables you to consolidate large volumes of customer data into a more manageable format—and make better business decisions based on that information. But before diving in, there are some things you need to know. Here are a few tips to help you maximize your sales data’s conversion rate . . . But before we dive in, here are a few things you should know about name matching software.

By highlighting both exact and phonetic similarities between records, name matching software is able to consolidate large volumes of customer data into a more manageable format—making it easier for you to find potential matches that might otherwise have been overlooked or lost amidst clutter.

Evaluate Your Results

The first thing you need to do is evaluate your results using a name matching software program. These programs compare names and addresses across databases to identify potential leads that weren’t previously matched. The software will then give you information on each new lead including his or her name, address, age range, marital status and occupation. It will also provide information about other people in their household such as their spouse, kids and parents.

A name matching software company can help you pinpoint areas where conversions are low so that you can make changes to increase your revenue.