6 Ways to Get More Real Instagram Followers for Your Business

Real Instagram Followers
Real Instagram Followers

Instagram has become one of the most popular social channels for brands that are looking to drive traffic, boost conversions, and build an engaged audience.

If your Instagram presence isn’t as strong as you’d like it to be, it may be time to work on growing the number of real Instagram followers. The bigger your audience, the more opportunities you’ll have to engage with people, create unique experiences for them, and, as a result, grow your business. 

Here are 6 tips that will help you start building your presence on Instagram and get more real insta followers.

1.​​Optimize Your Page

Your account is your brand’s public face and your chance to introduce your brand to your audience. More than 60% of Instagram business profile visits are from non-followers. These new visitors are potential new followers but only if your page convinces them to click the follow button. 

A properly optimized Instagram brand page should have a branded username, profile picture, and complete bio. This is also the place where you can link right to your homepage or, even better, a landing page. Don’t forget to add contact options such as email, phone, and directions.

2.Post Consistently

Including Instagram in your social marketing strategy requires time and commitment because you will need to post something every day. If you want to be competitive, the ideal posting pace is two to three posts per day. Having in mind that Instagram is a highly visual platform, it goes without saying that the content you create must be high quality and compelling. 

When you post your content also matters. Research has shown that the best times to post on Instagram are from 8 am to 12 pm PST and 4-5 pm PST on weekdays. However, your audience may have different habits, so be sure to do some research and find out when they are most active. 

3.Focus on Video Content

The Instagram Engagement Report revealed that video content is the best way to generate engagement as video posts generate an average of 150 comments compared to image posts that generate about 65 comments.

This is why you should definitely include video content in your strategy. Video content is available in four different formats on the platform: Instagram video, stories, live, and reels. This can be a lot to juggle but it also provides new creative ways for brands to tell stories and reach new audiences. 

4.Try Influencer Marketing

Instagram influencers have highly-engaged followers, which means they are able to send active users directly to you. The first thing you need to do is conduct some research to find the right influencer. Ideally, you should focus on micro-influencers that share the same audience as you. 

Once you pick an influencer, contact them directly (there should be a contact email on their page) and ask about their rates. Many up-and-coming influencers offer affordable sponsored posts and might also be interested in receiving free products in exchange for a review where they inform users about your brand and products. 

5.Use the Right Hashtags

Similar to Twitter, Instagram is hashtag-driven, and using popular hashtags can make your posts more discoverable. Of course, you need to make sure that the hashtags you’re using suit your brand identity.

Some of the top Instagram hashtags that can help you boost your traffic, followers, and engagement include #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, and #cute. Keep in mind that the list of popular hashtags changes from time to time, so be sure to monitor these changes.

6.Run Giveaways and Contests

Running contests and giveaways is a great way to attract the attention of Instagram users and grow your account. According to stats, Instagram profiles that host contests and giveaways on a regular basis grow about 70% faster than those that don’t, and over 90% of Instagram posts with more than 1,000 comments are related to a contest or giveaway. Moreover, giveaways and contests on Instagram get 3.5 as many likes and 64 more comments than average posts.

Many brands on the platform have users enter a giveaway or contest by reposting content, following their page, and tagging their friends. This helps boost your visibility and allows you to grow the number of real followers quickly and efficiently. 

Final Thoughts

Instagram continues to grow in popularity, so focusing on growing your Instagram account is a great way to increase your reach. Getting more followers can seem like an uphill battle, but if you follow the strategies listed here, you will definitely see your numbers soaring.