The trends that shape the appliances industry depend greatly on consumer demands, and it is actually the consumers who shape the trends of any industry. For instance, in tropically hot regions, the appliances trend revolves around the air conditioners as it is the consumer demand. The trends in the appliances industry change as the interest of the consumer changes. One minute a customer is searching up the Kenwood AC price in Pakistan
, and the very next moment, the interest shifts to cooking appliances, therefore shaping new trends in the industry.
Let’s talk about the appliance trends in the past year when we dealt with a global pandemic. People were staying at home, and the focus mainly revolved around storage appliances, and hygiene-related appliances were the hot trend in the industry. People were stuck in homes and tried new things, thus setting new trends in the market. Many people tried their cooking skills, and the small and large kitchen appliances were top on setting the new trends in the market.
People were still in quarantine in most countries, trying new things to not get bored at home. Cooking new recipes and trying out different cuisines were on the top of the list of people staying home, and kitchen appliances were the biggest demand of the consumers. The 2021 trends mainly shifted between small kitchen appliances and hygiene appliances.
In this blog, we will discuss the five major trends that will play a significant role in shaping the appliances industry, and they are;
Renewed Focus on Sustainability
During the pandemic, the main focus relied on the hygienic appliances, both small and large, and now that the pandemic has subsided, the focus has shifted from the hygiene appliances to environmental perseverance and sustainability.
The short-term goal of the appliances industry is to make sure to stay carbon neutral in all and any operations, whereas the long-term goal mainly focuses on reducing the impact of the appliances on the environment and maintaining environmental perseverance at all costs.
Offering a seamless experience to the consumers has become the prime goal o the companies offering interoperability. Especially in smart homes, the consumers are able to create and design their smart homes and enjoy a seamless experience.
Interoperability will allow the consumers to have a seamless experience no matter what brand they are using and aims at providing cloud-to-cloud or device-to-device interoperability, allowing people to have a seamless experience with using multiple brands.
Different strategies have been used over the course of time to increase the value of the products. The appliances industry uses the same marketing trick and collaborates with different other industries to bring value to their products.
For instance, the ovens and other cooking appliances companies and brands are collaborating with meal kit businesses and startups to give facilities like recipes for cooking healthy meals. Whoever buys any big or small cooking appliance from the brand will be able to download different recipes as well as scan to access the recipes of different meal courses. This collaboration adds significant value to the kitchen appliances, and thus, more people are likely to buy the products.
Migration from Gas to Electric and Induction Cooking
The trends in the cooking industry have been changing with time, and so have the appliances used in the kitchen. The migration from gas stoves to electric stoves or induction stoves is becoming more and more popular, and people have already forgotten about the gas stoves and no longer want to go back to what they migrated from. The new homes especially only have the induction stoves, and the reason behind this most likely is the debate on whether the natural gas is green energy or not. Whether it is or not, the consumers are no longer in the debate; they have set the trends by installing electric stoves in their homes.
Omnichannel and D2C sales trending for major appliances
Apart from setting new trends in the appliances industry, the pandemic we faced globally has changed consumers’ preferences, as 2020 marks the year of online sales. Online shopping never received the hype it got in the pandemic times when nobody wanted to take the risk of going for physical store shopping and opted for online shopping instead.
Seeing the consumers increasing interest in online shopping, the E-commerce sites have started to work with the appliances companies to conduct online shopping for appliances, which includes both the large and small appliances.
The appliances and E-commerce platforms have made online shopping so easier that they give free deliveries not only on small but also on major appliances. The return policies are made easier, and even no questions are asked on the returns and exchange of the products.
Appliance companies are also collaborating with online platforms like Alibaba and JD to bring their products to the consumers via online platforms as the focus has shifted from physical store purchases to online purchases.
One of the latest marketing strategies that the appliance companies have incorporated in their business strategy is the live streaming of the products to bring them to the consumers via different platforms.
OVER TO YOU!
The trends in the appliance industries have been changing throughout the pandemic period, and now when the pandemic has subsided, the consumers are shifting back to the pre-pandemic trends as they are no longer limited to their homes.
In the past two to three years, the appliance industry has seen one the major trends that shifted from hygiene appliances to cooking appliances to normal. As people were quarantined the whole time due to the deadly Covid-19, they had no option but to cook delicious recipes and try out small and major cooking appliances.
The sales of the cooking appliances thus skyrocketed during the quarantine period as well as of the hygiene appliances, but now the trends have totally shifted, and it is seen that things are going back to normal as the appliances sales are getting back to what they were before the global pandemic.