Instagram Stories For Creators: Top Innovative Ideas You Should Implement Right Now

Create Content In Multiple Formats


In today’s digital age, Instagram is among the most popular and widely-used platforms. It’s an excellent platform for creators to showcase their work, build a community, and reach a broad audience. One of the best features of Instagram is its Stories feature. Instagram Stories allows creators to share engaging content such as photos, videos, polls, and surveys creatively and engagingly.

The use of Instagram Stories by creators is quickly becoming more popular. This is because it allows them to easily and quickly share their stories and ideas with their followers creatively. It also allows them to build relationships and connect with their audience in a fun and interactive way.

In this article, we will discuss the benefits of using Instagram Stories for creators, the importance of innovative ideas, and some of the top innovative ideas creators should implement now. We will also cover how to measure story performance and provide some tips on how to get creative and test out new ideas. So, if you want to engage your audience and get creative on Instagram Stories, this article is a great place to start.

5 Top Innovative Instagram Story Ideas For Creators

1. Add Polls And Surveys

Adding polls and surveys to your Instagram Stories can be a great way to engage your audience and get feedback quickly. Polls are a great way to ask your audience questions and get an immediate response. They can be used to gain insight into your audience’s likes or dislikes, get feedback on products or services, or even get opinions on your latest project.

Surveys are a great way to get a deeper insight into your audience’s thinking. With surveys, you can ask multiple questions and get detailed answers that can help you better understand your audience. You can also use surveys to get information about potential customers and gain more Instagram story views.

2. Create Content In Multiple Formats

One of the most powerful features of Instagram Stories for creators is the ability to create content in multiple formats. With this feature, you can create creative and engaging stories that can be used to capture the attention of your audience. By creating content in multiple formats, you can get more creative with how you deliver your message.

For example, videos, images, GIFs, text, and quizzes can create an eye-catching story. Additionally, you can add music to your stories to make them more appealing and immersive. You can also create augmented reality (AR) filters, which can be used to create exciting and unique stories.

Moreover, you can also create Boomerangs and hyper lapses to get views on Instagram stories. With Boomerangs, you can create short clips that loop back and forth, while Hyperlapse allows you to create time-lapse videos which can be used to capture the beauty of a location.

Furthermore, you can also create a carousel of stories. Carousels allow you to include multiple stories in one post. This is great for sharing multiple pieces of content simultaneously, such as product images and videos.

Finally, you can also use live video to interact with your followers in real time. This feature can be used to conduct Q&As, host virtual events, or simply share some behind-the-scenes moments.

Creating content in multiple formats lets you get more creative with showcasing your stories. It also helps you reach a wider audience, as you can post relevant content to your followers. Moreover, this feature allows you to test different ideas and formats, so experiment and find the best way to present your stories.

3. Utilize A Variety Of Stickers

Adding stickers to your Stories is a great way to make them stand out and receive views and engagement on Instagram. Stickers allow you to express yourself creatively and make your stories more engaging. With various stickers available, including emoji, GIFs, polls, questions, and more, you can create fun stories encouraging your followers to interact. 

You can also use custom stickers to promote your brand, such as logos or hashtags. By taking advantage of all the available stickers, you can make your stories eye-catching and highly creative.

4. Use Stories To Direct Customers To Your Website

Using Instagram Stories to send customers to your website is a great way to drive more traffic and increase conversions. Stories can attract customers with discounts, special offers, and more. This is especially effective when you create a call-to-action within the story to send people to your website. Creating specific URLs for each story can also help you track the effectiveness of your story campaigns.

By integrating stories with your website, you can create engaging narrative-driven experiences that connect customers to your brand more. You can also use stories to showcase products, services, and content to give customers a better understanding of what your website has to offer. Furthermore, stories can help you optimize your website for mobile devices, increasing the chances of customers visiting and engaging with your website.

5. Focus On Consistent Branding

When it comes to creating effective Instagram Stories for your target audience, consistency is critical. As a creator, you should develop a style that reflects your brand and resonates with your followers. You can quickly achieve that by creating a consistent look and feel to your Stories.

First, you want to keep the same color palette for your Stories. Choose a few colors that best represent your brand and consistently use them in your Stories. This will help you create a recognizable look that your followers can recognize. You can use the same font in your Stories to keep everything consistent.

Another way to maintain consistency is to use the same filter for all your Stories. Filters can help you create a signature look for your content, making it stand out from the rest. They can also create a sense of unity among all of your Stories.

When creating content for Instagram Stories, you should also consider the type of content you’re creating. Do you want to focus on educational content or inspirational content? Your content should be in line with your brand’s mission and goals. Additionally, you should make sure to use the same voice and style in all of your content.

Finally, you should always keep your branding in mind when creating content for Instagram Stories. Whether writing copy or taking photos, ensure your branding is always featured prominently. For example, you can include your logo or company name in the bottom corner of the photo. You can also make sure to use hashtags that are related to your brand in your captions.


The importance of having innovative ideas and using creative formats to engage your audience on Instagram Stories cannot be overstated. In today’s digital world, having creative ideas that stand out from the crowd is essential. Instagram stories allow creators to be creative and express themselves in a unique and engaging way.

The possibilities for Instagram Stories are endless. Creators can use interactive elements, polls, surveys, multiple formats, and stickers to create captivating content. They can also use Instagram Stories to direct customers to their website or other platforms. Additionally, creators can focus on consistent branding to ensure their story stands out from the crowd and resonates with their followers.

Author bio

Jimena Maren is a content developer and marketing manager who works at She has written more trending articles on social media and has a handful of experience in delivering engaging content.