In this mobile-obsessed world, every business is investing in app development to market their products or services and reach a wider audience. Since people have become dependent on smartphones to fulfill their basic needs, businesses have a great opportunity to introduce their business to the target audience.
Since the global number of smartphone users is growing steadily, it positively impacts the number of app downloads. According to Statista, the number of downloads in the app market is expected to reach 247,175 m downloads in 2022. These numbers clearly show that mobile apps are a powerful advertising tool that can better promote your brand and attract more customers. In fact, your business needs a mobile app to increase your brand visibility and gain a competitive edge in this digital landscape.
If your brand needs to stand out in the market, you need to launch a functional and intuitive mobile app. Integrating app development into your digital marketing plan is a sensible approach that can help your brand grow and achieve unprecedented heights of success.
If you are wondering how mobile app development can strengthen your digital marketing efforts, here are a few reasons that will definitely convince you to invest in mobile app development for your digital growth.
Let’s check out:
An Effective Advertising Channel
Incorporating mobile apps into your digital marketing strategy allows you to reach a wider audience. It’s no surprise that the usage of smartphones is significantly increasing. By launching a mobile app, you can persuade users to use your products or services. If used right, mobile apps act as an advertising channel that allows users to access your products or services 24/7. Businesses have an opportunity to inform their customers with the upcoming offers, discounts, deals and new arrivals by sending users reminders and push notifications.
Deliver Personalized Experiences
Today, brands are struggling hard to create personalized digital experiences to gain a strong brand position in the competitive market. However, creating out-of-the-box user experiences is easier said than done. Thanks to mobile apps that have made it super easier for marketers to create user experiences that are customized to their specific needs. If your app offers a great user experience, chances are your brand will stand out from the crowd and users will regularly use your app.
According to Google, approximately, 89% of U.S. marketers reported that creating personalized app experiences resulted in higher revenue. Mobile app personalization is the best strategy to tailor the app experience that solves the specific needs of users in real time. Brands can harness the power of customer data, browsing history, in-app behavior and other useful insights to create a personalized app experience that will eventually improve digital marketing efforts.
Gain More Loyal Fans
Okay, it is one of the biggest advantages of building a mobile app that helps brands create a loyal and engaged base of followers. Creating strong and meaningful relationships with your customers is the ultimate goal of digital marketers. You can build engaging users through a powerful and robust mobile app. With constant communication, updates, personalized offers, special discounts, deals and features, you can build customer loyalty and strengthen user engagement.
Fortunately, there are many effective ways to gain customer loyalty, have a look at a few of them:
- Reward user activity and offer special discounts and badges to complete the challenges
- Introduce social features and encourage users to show their badges and achievements on social media
- Gamification features to increase user engagement
- Personalized communication and segment users on the basis of behavior, demographics, previous history, and time spent with mobile app
- Offer unique value, useful content, great features and anything that help users solve their pain points
Optimize Your App Design
When it comes to developing a mobile app for your business, one thing is obvious – a stellar UX design. Users want an easy-to-use design, seamless navigation, advanced features and memorable user experience. Make sure your mobile app development team comes up with a great strategy that includes unique features that perfectly align with your customer needs and preferences.
Mobile app designers are advised to create a user-friendly app design to make it appealing, intuitive and interactive. Keep the design simple so that users can easily perform an action and use the advanced features easily. This approach helps you show the value of your app and encourage users to engage with your app. Creating a simple and user-friendly app design is the key to creating an out-of-the-box UX and making your mobile app a preferred choice for your audience.
Perfect Your Registration and Login Process
A complicated, lengthy registration process can have a negative impact and prevent users from becoming your customers. Make sure to optimize the mobile registration process to give people an awesome user experience. Since mobile screens have limited real estate compared to the desktop platform, mobile app designers are advised to make the registration process as easy as possible.
Asking too much information will increase your chances of losing more customers. A professional mobile app development company helps you simplify the mobile registration process. Use only the necessary fields to make the registration process easier and faster. Use autofill functionalities to make it easier for users to fill the fields.
Remember, an easy registration and signup process entices customers to connect with your app and use your app for solving their pain points.
Wrapping it Up
Here you go. These are some of the best yet effective ways to use a mobile app to improve your digital marketing efforts. With feature-packed apps, you can reach a wider audience and promote your brand on a global scale. If you are all set to increase your brand visibility, you need to invest in app development and come up with a unique and powerful mobile app. It will definitely help your brand digitally grow and shine in the online business world.
Irfan Ak is an experienced digital & content marketing strategist at Branex Inc. He is a regular contributor on various websites. He has worked with several brands and created value for them