The 5 Most Important Principles of Data Visualization

Data Visualization

In the process of making data easily consumable, you are most likely to meet different data visualization methods that can work well for your data. However, in order to make your work stand out, you need to be well-acquainted with the principles of data visualization. It is true that the digital era is taking, but you need to learn and master how the digital world operates.

According to researchers, 84 % of business professionals collect customer feedback using digital forms, which are easy to fill and generate information. It is essential to evaluate the nature of your audience before identifying the best way possible how you can access them and get the information you require.

What is Data Visualization?

Data visualization involves the process of presenting complex data values in a more simplified format that is easy to read and understand. The data can be presented using pictures, graphs, charts, and other visuals that are easy to read and comprehend. This format makes it easier for business owners to process and generate insights from data values.

The only best way to present your data to the target audience is by understanding the vital principles of data visualization. This blog post offers you a clear grip of the major principles that you need to learn and master. Let’s dive in!

1. Think Big but Start Small

Getting the best way possible to visualize a massive amount of data is not easy. In fact, it is almost impossible, and time is the most important resource in this scenario. Sometimes, the situation worsens if the team members intend to generate insights from the data and use it in decision-making. The good news is that you can kick start the process by establishing a small panel.

The panel you establish is mainly meant to uncover the quality of the data, business objectives, and customer needs. This will help you get detailed information about what needs to be done and the intended message to the market audience. You will identify the smallest visualization that will help get the data into the hands of the users.

You will identify the important areas and the fields that don’t deserve your focus when analyzing data to generate valuable insights meant to be used by the business team members and market audience.

2. Prototype to Identify Needs

Every data visualization you create needs to communicate a specific message to a particular market audience. Also, you need to communicate clearly since every bit of your message needs to be conveyed clearly so that your target audience can easily understand without wasting much of their time interpreting.

Also, you can decide to acquire an approach that will collect opinions and ideas from customers and the business stakeholders by telling an interesting visual story that your target audience can easily grasp. Remember that visuals aid in interpreting data in a more concise manner that can be expressed beyond words.

Ensure that you incorporate feedback huddles in the type of visualization you choose to make it easier to generate feedback from the viewers. You should choose a more diverse approach when creating visuals since people from different diversities will read the data. This will also help you secure customers from different localities across the market audience.

3. Be Open-Minded to Uncover More Insights

Data visualization offers an expansive room that enables business owners to uncover unexpected patterns and trends, thus inviting a unique data perspective. You need to acquire different data visualization tools that will play a fundamental role in discovering hidden trends and patterns within your data sets.

However, when uncovering hidden data patterns, it becomes challenging to channel your focus on the goals and objectives of data visualization. It’s essential to ensure that you have a good grasp of all the vital trends and patterns within your data since it gives you the best roadmap to use in order to attain your visualization goal.

Besides, you should have a definite prioritizing process that enables your business team members to be comfortable while exploring new opportunities using the data at their disposal. The insights you discover along the way are likely to help you locate new important opportunities within the market that can offer additional value to your business.

4. Keep It Simple

When creating visuals to present your data, always ensure that the visuals you choose are simple and straight to the point. Avoid adding unwanted information to the visuals since you will likely make the intended message blurred. Also, when the visual appears to be confusing, the viewers will lose interest and abandon the information.

Always keep in mind the primary goal of data visualization. The fundamental role of this aspect is to make every data aspect simple and easy to read. If you have a bunch of survey data that you intend to convey to your target audience, consider making Likert scale chart to convey the message.

In addition, many people enjoy reading simple visuals since they are easy to understand, and they also save time. This makes it easier for them to read and understand the information within the shortest time possible and partake in other duties.

5. Identify the Target audience

While creating the visuals, you need to have a clear picture of your target audience in mind. Remember that you are not creating the visuals for yourself! Before beginning the process, ensure that you have a clear grip of your audience and you know what suits them well to deliver exactly what they want.

This means that you need to conduct market analysis to better nail your data points directly on the head. Every audience has different likes and dislikes that you need to uncover and tackle them accordingly. You cannot tackle your audience’s needs without knowing exactly what they want and what they don’t need.

The visuals you create should be perfectly aligned with your target audience’s needs, to convey the message in the best way possible. This will also aid in increasing the response rate and impact the message you convey.


In the current data-driven business era, 80 % of businesses demand data visualization to enhance their daily operations. Data visualization has become one of the most useful tools that aid in uncovering insights that propagate the continued growth of businesses across industries. The principles of data visualization offer strict guidelines on what needs to be done for business success.