SEO – Redesigning Your Website
Redesigning your own website is not just for large businesses anymore. Small businesses now have completely replaced their website as the main marketing tool to reach potential customers all over the internet. Today, small business owners are redoing their sites to engage more with possible customers, improve conversion rates, and grow their sales.
Before you can redesign your website, you need to make sure that you have a plan. You need to identify what you want to accomplish by redesigning your site, and how you plan to implement that plan. First, decide if you would like to completely redesign the site or if you would prefer to add new pages, change the template, and add in more structured data. If you decide to go with the latter option, then here are some tips to keep in mind. First, make sure that your site has simple navigation and that users will find it easy to navigate around.
Once you have decided on the overall layout and design for your new website, you should go through it with a fine-toothed comb to ensure that you haven’t left anything out, and that your redesigning project is efficient and effective. One of the biggest problems with redesigning your existing website or launching a new one is that there are often many details that people don’t see until after the project is complete. With so much work involved, it is best to get feedback early on so that you can make any necessary changes before going live.
Another issue that many people face when they decide to do a website redesign is that they are not seeing results from the efforts they are putting into the project. The reason that this may be the case is because not all of the changes are creating a good user experience or converting traffic to sales. You need to be able to track conversion statistics, and there are different ways to do that depending on which format your web design is being converted to.
One method of tracking conversion rates is through the use of UTM (Urchin Tracking Module). Urchin tracking modules is a type of software that enables you to know exactly what keyword phrases people are entering when searching for your business on Google or other search engines. After entering these keywords, you can see which of these keywords are getting converted to clicks and which ones aren’t. By doing this you can quickly see how effective your website redesign is. Are more people getting conversions? If so, then tweaking the keywords or adding more valuable pages could lead to increased sales and profits.
Redesigning your website isn’t all about increasing your revenue. In fact, the most important thing to consider during the redesign process is to focus on making the website user-friendly. This means that you have to think about navigation. For instance, is the navigation laid out in an attractive manner? Does it list all of the content areas you should be focusing on? If not, then the redesign process will just be wasted.
The most important thing to remember about redesigning your website is to focus on what makes your current website great. If you’re happy with the layout and the overall layout of the current website, then don’t spend money redoing it. Instead, look to redesign it from scratch. Remember, most people who shop online do so because they feel that the product is unique or of quality. If they find that they are not happy with your website, then they are most likely going to tell others which is why spending extra money on a new website redesign is a good idea.
Overall, doing your own website redesign is a great way to get started with SEO. Just remember to look out for how much work it will take and how much time it will actually take you. Many SEO companies and designers charge outrageous rates for redesigning even their own designs and if you’re not prepared to invest that kind of time into a redesign, then you should probably look elsewhere for your SEO needs. Also, keep in mind that many companies will offer free redesigns but these are usually for a test run only. Don’t spend too much money on a website redesign until you are sure that you want to completely redesign the site and move all of your content onto the new site.