How to Stand Out in Maryland’s Most Populous City

With a population of approximately 593,000 people, Baltimore is Maryland’s most populous city and the 30th most populous city in the United States, making it the perfect place for you to advertise your business. Whether you’re a large company looking to garner a bigger consumer base in Maryland, or a smaller East Coast business just starting out and searching for ways to up your brand recognition, Baltimore is an ideal city for all types of business to market their products and services. There are a number of influential ways to advertise in the city, including Baltimore billboards, as well as advertising wraps placed on popular Baltimore buses and trains. When advertising in Baltimore, you’ll want to consider the types of advertisements you’d like to invest in, your budgetary restraints, and the locations you’d like to advertise near. By doing the appropriate planning, you’re bound to create an advertising campaign for your business that truly stands out as one of the best in Baltimore.

The Best Ways to Advertise in Baltimore

There are a number of approaches to advertising your business in Baltimore that can truly take your brand recognition to the next level. Some of the best ways to advertise in Baltimore include:

Print Billboards

Print billboards are plentiful in Baltimore and can ensure that your brand gets seen by as many people as possible. For a standard four week advertising campaign, print Baltimore billboards typically range in price anywhere from $842 to $6,300 dollars. There are a number of factors that contribute to the varied cost of Baltimore billboards. For instance, if you choose to prolong your billboard contract for more than four weeks, it will likely be more expensive than the costs mentioned above. Additionally, location plays a big role in determining the cost of Baltimore billboards; the more popular an area that a billboard is located in, the more expensive it’s likely to be. Given this, it’s a good idea to have a set budget when searching for billboard real estate, so you know exactly what you can afford.

Digital Billboards

Digital Baltimore billboards utilize large illuminated screens to advertise a brand via digitized pictures, animations, and videos. Digital billboards tend to stand out from other forms of advertising as they allow you to use moving images to market your business’ products and services; they’re an eye-catching option that will surely be noticed by anyone who passes by. Given their technological features, digital Baltimore billboards cost more than print ones. For a stand four week campaign, you’ll likely pay anywhere from $1,500 to $20,000 depending on the size and location of the billboards you’re using.

Transit Wrap Advertising

Another great way to market your business in Baltimore is with transit wrap advertising, which consists of visual advertisements printed on vinyl material that can easily be placed on the sides of buses, trains, and light rails. Baltimore is a commuter heavy city, so by advertising via transit, you’ll be able to get your brand seen by the many people who commute within Baltimore every day.

What Are the Best Locations to Advertise in Baltimore?

Baltimore is home to a variety of popular cultural attractions and prestigious universities that see a good amount of foot traffic, making them ideal places to advertise next to.

The National Aquarium

The National Aquarium is perhaps Baltimore’s most popular attraction, seeing a record number of approximately 1.5 million attendees each year. Given the sheer number of local residents and tourists who flock to see the National Aquarium’s many extensive marine life exhibits, it’s a perfect place to search for billboard real estate nearby in order to market your business.

Johns Hopkins University

One of the most highly-ranked universities in the world, Johns Hopkins University is an incredibly prestigious Maryland institution. With campus buildings scattered throughout Baltimore, it’s ideal to search for advertising opportunities on billboards near John Hopkins University’s facilities as well as on different forms of transit that students might use to commute. On top of this, a large chunk of the school’s population is made up of students who hail from other states and countries, so finding advertising real estate near Johns Hopkins can help to boost your brand recognition both within Maryland and abroad.

Oriole Park at Camden Yards

Oriole Park at Camden Yards is the home of the Baltimore Orioles baseball team and is frequented regularly by local fans and tourists alike. The stadium’s seating capacity of 45,000 people makes it a prime location to advertise nearby.

In Conclusion

Baltimore is one of the best cities to advertise in for any business looking to grow their brand. By investing in great Baltimore billboards and transit advertising, your business is sure to stand out as an advertising powerhouse that consumers find themselves compelled to check out.