A brand story is much more than just an expression of ideas. The story extends beyond the copy on your website that text in a brochure and the pitch to investors. Your story isn’t limited to what you tell others.
The story is a blend of various formats right from texts to visuals, a.k.a conversation media to make an impact. It’s what you think of you because of the signals your brand gives out.
The story is a whole picture made of facts, feelings, and interpretations therefore, you aren’t even telling a part of your story.
Anything you do from the textures and colours of a package into the people you hire, is all a part of your brand story. Every detail should reflect the truth about your company to your audience.
You must begin with stories you want to develop a successful, long term business. A brand that will gain loyalty and few lucky, become loved.
The growing use of storytelling in content marketing is an intriguing new possibility for content creators.
The human brain is able to respond to well-crafted narrative. Neuroscience shows that storytelling is the most effective way to attract people’s attention. It can embed knowledge in their minds, and build intimate, personal ties. Your audience is wired to seek out and demand excellent tales, and that will never change.
Psychology of using emojis, stickers, Gifs, avatars-
You have probably noticed a few trends in the shape of stickers, emojis, gifs and avatars. If you have been anywhere on the internet you are very well inclined towards conversation media forms. You know how important they are to you when you are having a conversation with someone.
In both professional (sometimes) and non-professional communications, using emojis, gifs, stickers, avatars makes it easier to express our perception in a better way.
GIFs have a lot of catching up to do just like stickers and emoticons. On the other hand, producing and distributing gifs is and has been a deal done for quite some time. People may find GIFs and make their own on the fly using a variety of apps and Web resources.
Furthermore, mobile research bars and integrated keyboards have made it simple for anyone to use Gifs to supplement or replace written material.
Just like Gifs, the use of stickers, emoticons and avatars has made a huge contribution in so many areas. It has made our conversation much better and clearer. People get a clearer picture of your ideas when you do mention stickers, gifs, emoticons and avatars.
In the past few years, stickers are becoming a more common form of communication replacing emoticons. Stickers are an enlarged form of emoticons that expresses the emotions in a better way.
It is larger in size and thus, grasps the attention better. Avatars along with the Gifs and Stickers is a deadly combo. Everyone needs to enhance their way of communicating with people. They need to bring them to the professional environment as well.
These graphic representations convey a wide range of emotions and thoughts in a single action, for more than a language good. A sticker of an animal cartoon dancing might mean “I am happy”, “I am excited”, “I am sure”, and so on.
How stickers, gifs, avatars, emoticons solve the problem of communicating brand story?
As we have already discussed above, about how brand storytelling works. Brand stories help you tighten the creative muscle and write significant stories about your brand. It tells the story of the events that led to your company’s founding and how the story continues to drive your goal today.
Now imagine that you have a grand and you are trying to convey a message through a brand story of your brand. You created a whole article where you have mentioned each and every detail about your brand and a perception of yours included with it.
Do you think anyone on the internet would read it, until and unless there’s something extra included to highlight your story? You must think about this.
That brand story will let your audience remember who you exactly are, empathize with you and eventually care about you. Then your story will be influential enough to make them remember you. All of this is possible only when you include stickers, gifs, emojis, avatars in your storytelling.
Making Avatars, on the other hand, is the best method which can be included in brand storytelling. The avatars are the virtual form of literally anything and it can be used in various ways.
Avatar will help you deliver your content and reach your audience more easily than any other thing on this planet.
Here are some of the things that you need to follow while you are adding stickers, emojis, gifs and avatars in your brand story-
Don’t overdo- why you are finally Hindi story writing and it’s time to make your brand story live, make sure that you haven’t included more than extra gifs, emojis, stickers and avatars. If you spam your users with extra emotions, they will not believe your story, will not open to read your brand story.
Try including them only where it is needed and it will create a very huge impact. Because it’s the main work of emoticons, gifs, stickers, avatars that can attract more and more people with their charm.
Keep it relevant and motivating- make sure why you are writing a brand story, you write something that is very relevant and motivating at the same time.
Using gifs, emojis, stickers and avatars in the motivational side of content can increase the chances of grassmann much higher people towards your brand. Try to keep them according to the content and not something that is very unrelated.
Start practicing- start practicing this and you’ll notice a huge change in your brand’s life. Emojis, stickers, avatars, and Gifs play a crucial role in expression of certain emotions that sometimes words fail to convey.
Communication with any type via emojis, stickers, gifs, and avatars is often faster, richer and far more expressive. Include them in your brand story and you will notice how a brand story can become this impactful.