How SEO and PPC Strategies Can Work Together To Drive More Leads


When it comes to lead generation, many Australian business owners are unsure of how to approach SEO and PPC. Should they focus on one or the other? Or should they try to use both strategies together? In this article, we will explore how SEO and PPC can work together to drive more leads for your business. We will also discuss the benefits of using both systems for an optimal digital marketing strategy.

What is SEO?

SEO, or search engine optimization, is a process of improving the visibility of a website in search engine results pages. This can be done by optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text. SEO also includes developing off-page SEO tactics like link building and social media engagement.

A strong SEO strategy is an important part of any digital marketing plan, as it can help your website rank higher on search engine results pages. This can result in more website visitors and leads from organic search traffic.

What is PPC?

PPC, or pay-per-click, is a form of online advertising in which businesses pay to have their ads displayed on websites or search engine results pages.

With PPC campaigns, businesses can target their ads to specific demographics and locations, and they only pay when someone clicks on their ad. In many ways, PPC is an effective way to reach prospective customers who are already interested in what your company provides.

PPC is a great way to generate leads quickly and efficiently. By targeting your ads to the right people, you can ensure that you’re only spending money on ads that are likely to result in conversions.

How do SEO and PPC affect each other?

SEO and PPC are two different digital marketing strategies, but they can actually work together to improve your overall lead generation.

For example, if you use PPC to drive traffic to your website, that will also help your SEO efforts. This is because the more traffic you have coming to your website, the higher your website will rank on search engine results pages. In turn, this will result in even more organic traffic from people who are searching for keywords related to your business.

Additionally, using PPC can actually help improve your SEO over time. This is because when people click on ads and then visit your website, they are telling search engines that your site is relevant and trustworthy. This can help improve your website’s ranking and visibility on search engine results pages.

Should you implement both?

Both SEO and PPC can help improve each other, resulting in more leads for your business. If you’re looking to drive more traffic to your website and improve your ranking on search engine results pages, consider using both SEO and PPC strategies together. By doing so, you’ll create a well-rounded digital marketing strategy that will help you achieve your lead generation goals.

Many Australian businesses struggle with implementing both SEO and PPC properly in their digital marketing strategies. Small in-house teams are rarely up to the task of handling the enormous task of optimising for both methods. As a result, most Australian businesses enlist the help of third-party SEO Sydney experts to take care of their SEO and PPC needs. This allows them to save resources and manpower for other aspects of their digital marketing strategies.

Do you get more leads with both SEO and PPC?

The consensus is—yes! SEO and PPC combined will provide a substantially larger number of leads compared to each individual strategy. With proper implementation, it’s possible to reach a much larger audience and achieve much higher conversions with SEO and PPC.

Keep in mind, that the process does require proper implementation. Sometimes, external help might be needed for more ambitious digital marketing strategies.


SEO and PPC are two digital marketing strategies that can actually help improve each other. By using both systems, you can generate more leads for your business while also improving your website’s ranking on search engine results pages. This will result in even more organic traffic from people who are searching for your business using keywords in search engines. Don’t hesitate to combine both SEO and PPC in your digital marketing strategy, as the combination will provide tremendous benefits.