If you are ready to take the plunge with your first Google AdWords campaign, you’ll want to make sure your money goes a long way.
So before you set up a standard ad campaign, take stock of the latest ad trends to get some creative ideas that might suit your business and give you more bang for your buck.
To help you fine-tune your ad strategy, here are five creative, targeted, and intelligent ad ideas that are worth considering for your next online promotion.
- Capitalize on an Event
The trick to any good PPC campaign is to know how to narrow your target. When using a Google AdWords tool, that will help you find the best keywords.
If you focus specifically on something you know your customer will be searching for, you might be on to a winner.
An intelligent approach here is to tie your AdWords campaign to an annual event or a seasonal trend that your target audience is searching on Google.
Think about events such as Black Friday or seasonal peaks such as Back to School. Consider what events your business could use as a starting point for a fun and engaging AdWords campaign.
- Go Local
When you and your key competitors are going for the same keyword in a PPC campaign, you are bidding against each other and increasing your Google AdWords cost.
A simple way around this sort of price war is to take your campaign and make locally targeted versions of your ad. By doing that, you are now focusing your ad spend on each location and will bypass the competition.
Maximize this approach by researching each local area to tailor your ad content to each regional audience. What works effectively in Europe might not work so well in Asia or America, for example.
- Brand Building
Building trust with your online audience takes time and effort. Still, a robust brand-building ad campaign can shortcut that effort by getting your business name in front of your target customer.
When brand building, you’ll need to think out of the box when targeting keywords. You won’t be targeting buyer intent keywords (those terms people use when they are ready to make a purchase).
You’ll be targeting themes or questions that you can relate to your business and your brand. Use video, competitions, or a content-rich post that tells your audience a bit about who you are and what you do.
- Build Your Email List
You can never have enough email subscribers. There is always value in using ad campaigns to continue growing your email list.
Suppose your subscriber list has dropped recently (maybe after a poor email campaign), or your daily sign-up rate has declined. In that case, ads can boost your list ready for your next email promotion.
If you take this approach, send your Google AdWords traffic to a dedicated landing page with a compelling offer to capture email addresses from your target customer.
- Promote Your Top Content
Every savvy online company takes time to create top-quality content. The reason is apparent. High-quality content will bring in traffic for months (and sometimes years) after the published date.
It’s a perfect example of doing something once and reaping the rewards repeatedly.
If you have content that, for whatever reason, hasn’t gone viral, you can give it a boost with AdWords.
If you take this approach, make sure it’s a good skyscraper piece of content or something with the ability to go viral. Ultimately, you want to get that traffic to share your content with friends and followers.
Which Google AdWords Campaign Is Right for You?
So there you have it. Which Google AdWords campaign is the best one for your business? They all have their merits, but only you will know which option is suitable for your company.