For a long time, the insurance industry has been driven by traditional models and procedures. With the latest technological advances, the industry has now seen positive changes. There are several technologies that benefit both insurers and customers equally. For instance, agencies are able to reach a broader audience online by investing in digital marketing solutions. On another hand, customers can easily get life insurance quotes online from the comfort of their homes and offices. Even they can also manage and upgrade their policies by using mobile apps.
This blog post highlights five emerging technologies that are commonly used by insurance providers and have a significant impact on the overall insurance industry.
Predictive Analysis of Data
Insurance agencies collect a lot of personal details, business information, and other data about potential customers. The data can be used by companies for several reasons like:
- To identify and meet current insurance needs
- To find out risk factors associated with customers or businesses
- To calculate risks of insurance cancellation from customers
- To manage insurance claims
- To generate affordable quotes
- To calculate insurance premium
Thanks to predictive analysis of data, insurance companies are better able to gather and analyze customer data to make informed decisions.
Artificial Intelligence
Modern consumers need personalized solutions to their problems. For example, everyone has different life insurance needs and wants a particular insurance plan to get enough coverage and meet those individual needs. that is the reason, more and more insurance providers are using AI technology to design personalized insurance plans and policies to meet particular client requirements. There are several AI tech tools and solutions that insurance providers are using to automate underwriting processes. This technology can also be used to enhance the claim procedures by getting a lot of data about customers and analyze the data to figure out numbers with greater accuracy.
Chatbots
More and more brands are conducting customer communication and interactions via chatbots. Experts say that almost 90% of customer communication will be conducted via chatbots by 2025. AI chatbots are widely used by companies and businesses to respond to customer queries in real-time. Whether you are a funeral insurance agency or are selling business insurance plans, you can put customer support related tasks on autopilot to save a lot of time and resources by investing in highly professional and properly working chatbots. AI chatbots for insurance companies can handle different tasks like generating insurance quotes, receiving insurance applications, and filing claims, etc. As a result, there will be fewer human errors and a significant improvement in overall insurance processes.
Data from Social Media
Initially, social media platforms were used by businesses and brands for marketing and promotions. Thanks to the useful data (insights) generated by social media sites, insurance companies can now use that data to improve the assessment of risks for their customers. Furthermore, they can also use social media insights and data to create personalized ads and offers to reach the right people with the right offer at the right time. Even most insurance providers are actively using their social media profiles to shift customer communication over to social media. Customers can easily interact with insurance companies, get insurance quotes online and file claims by using their social media profiles.
Insurance Management Platforms
The advanced technology has led insurance providers to create and utilize insurance management platforms to provide their customers with an excellent insurance experience. These platforms are designed to handle a variety of insurance-related tasks including marketing potential and create customized insurance products for customers. They work as customized solutions for insurance agencies to improve processes and maximize profits. Insurance agents can also use such platforms to get complex tasks done more efficiently even in less time. As a result, insurance companies can get more done in less time without spending a lot of resources and time while eliminating human errors at the same time.
