Marketing Automation

How to Create an Actionable Marketing Automation Plan

You probably would be aware of how popular marketing automation has become among varying business verticals and industries. This is all Because of the benefits it provides. Sounds good? Even in the Invespro...

Creating a New Marketing Plan for Your Biz: 7 Steps

A marketing plan details how you will market your business in the coming months. It includes measurable targets, specific tactics and an analysis of what worked well in previous years. It will...

Essential Elements of a Marketing Strategy

Marketing strategy planning is one of the most important aspects of running a business. Marketing strategy planning is a framework used to align all facets of marketing activities to the overall...
Automated Campaign Optimization

Automated Campaign Optimization in Influencer Marketing: Machine Learning Techniques

As the world becomes more digital, marketing campaigns will mostly take place online. Online marketing is a great way to reach your target audience since it allows you to target those...
Marketing Communications

Marketing Communications Essentials – 3 Pieces Your Small Business Must Have and Why

Three essential marketing communications pieces are a must-have for your business to be competitive. They are the business card, brochure, or menu if you are a food service establishment and a website. This...
Content Marketing

Content Marketing and Ecommerce: 10 Tips For Maximizing Online Sales

If you're serious about turning your business into a successful online store, the first thing you need for that to happen is a plan in place. To build your plan, you...