Top 4 Free Google Tools that Will Help You to Upgrade Your SEO Strategy

SEO Strategy

If you’re focusing on SEO or search engine optimization, you cannot just be idle and let your competitors overtake your business. Instead, you need to showcase your creativity, become proactive; implementing the best SEO tools, and track the progress to stay updated with the search engine changes. Remember that sometimes the great search engine optimization tool turns out to be free.

Some tools will help you to enhance your online presence and boost the revenue of your company. However, there are also some Google tools perfect for SEO professionals.

In this article, we will discuss the top 4 free yet effective Google tools to boost your SEO strategy.

Google My Business

Local SEO is very important. If you have a local business and you want to take your business online, you need to implement a Google search engine optimization tool such as Google My Business. As per the Balance Small Business, taking your business only will improve your company’s image.

Google My Business is a very effective SEO tool for local businesses. With the help of a business listing, you can provide more information about your company to prospective customers. The information includes location, business operating hours, and contact numbers. It’s one of the simplest free SEO tools.

However, developing a Google My Business listing doesn’t guarantee online traffic to your business, but it will undoubtedly help you to move in the right direction.

Google PageSpeed Insights

The loading speed of your business website is really important. Even though it depends on your accomplishment, a fast website will help you to rank better in the search engines. Additionally, it will also improve customer experience.

The reloading speed or how fast the content on your website loads will have an enormous effect on the user interaction and search engine ranking. This is why you need to make sure that your business website is operating as fast as it can. If you want to take your SEO strategies to a whole new level, consider approaching newyorkseo.

With the help of the Google PageSpeed Insights Tool, you never have to worry about the speed of your website. Instead, it helps you to make your website fast despite the devices.

Grow My Store

Grow My Store is one of the best Google free tools for those selling services and products either online or offline. Grow My Store test the authenticity of websites on behalf of Google Identifiers for successful online stores. These identifiers are known as Product Information, Customer Service, Store Details, Security, and Personalization.

To use Grow My Store tool, you need to answer the following questions:

  • What is the name of your domain?
  • What is the type of your business?
  • What is the industry of your business?

Once you answer these questions, you’ll be provided a report of your overall score and data around your industry.

Test My Site

Another great SEO measurement Google tool is Test My Site. Much like Grow Your Store tool, Test My Site also has three different features. These features are Personalization, Speed, and Experience. Unlike Grow My Store, Test My Site is effective for both product-based and non-product-based websites.

After receiving the mini-report from Test My Site, you need to sign up to get the full report. The full report will be emailed to you. Additionally, the SEO tool will break down the recommendations for both the developers and marketers.


These are the top 4 free Google tools that will help you to boost your SEO strategy. Remember that Google often becomes cryptic about the information on the website. So, they have created a few SEO tools to provide you some insights. Using these tools will undoubtedly help you to stay in the appropriate direction.


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